Projekt für Denza in der Branche für ein Publikum.
Projekt für Mann+Hummel in der Branche für ein Publikum.The air quality in most of China leaves much to be desired, so Mann+Hummel launched OurAir, an indoor air filtration system, and we did some apps for it.Mann+Hummel is a big deal: For over 100 years, it’s been producing filtration systems for air and water, primarily used in cars, and the company firmly established itself as what might be called a World Market Leader in the Automotive Industry. In the light of the quick development of electric mobility — electric cars, electric scooters, electric everything — which marks the beginning of the end of the diesel motor, M+H began to look for new applications of its filtering systems. Soon enough, they created...OurAir, an air filter system for indoor use.Simply put, it's a device that you place in the corner of your room to make the air cleaner. In countries and cities with unreasonably high levels of air pollution, this is something particularly relevant.
Projekt für Luke Roberts in der Branche für ein Publikum.Lukas Pilat and Robert Kopka were designing a different kind of lamp: a lamp that would make it possible to set up the light in a room just so — color, shape, direction, intensity, etc. With a regular switch, you can’t quite paint with light. You need some kind of interactive medium. Indeed, the idea was that you’d control the lamp with a phone — and it is with this idea they approached us to experiment and find a suitable, unconventional, pleasantly surprising way of doing so. Technology-wise, their idea was to use 200 LEDs in total, some at the top, some at the bottom, that would generate any light in any direction. According to our knowledge, nothing of the kind existed at the time. It was an ambitious, risky and technologically challenging endeavor: As with all innovations, it’s quite impossible to predict up front whether you’ll succeed or not. Same with design.
Projekt für XL Axiata in der Branche für ein Publikum.XL Axiata wanted to understand their distribution network — to get data, to get insights, to understand precisely what’s going on with their SIM card sales, and how to adjust their offers to better suit the needs of the customer in the real-world.Among other things, XL Axiata sells SIM cards throughout Indonesia, a wonderful country in Southeast Asia with a population of 264 million people living. What’s particularly interesting is the number of islands: between 16,056 and 17,508, depending on your sources. Apparently, counting islands is not as straightforward as one would think. You can quickly see that the combination of all geographical features — country size, terrain, etc. — instantly turns the logistics of delivering of your products into a logistical nightmare.XL Axiata operates only about 300 of its own retail stores, and relies on the network of third-party wholesalers, distributors and retailers to sell their SIM cards. The more entities involved, the more convoluted the process becomes; or, to put it simply, it’s challenging! There is next to no visibility, you don’t know who you’re actually selling to, how these SIM cards end up being used and what the most popular plans are.
Projekt für Mapbox in der Branche für ein Publikum.Mapbox is a provider of custom online maps which can be embedded in websites and applications. Naturally, the primary audience of this kind of service is developers, as they are the ones who end up using it most extensively while building a website or an app in question — and developers need detailed, extensive, up-to-date documentation to be able to work with the external platform. What this means for Mapbox, effectively, is that they need to create and maintain a huge collection of knowledge — documentation for various programming languages and for various platforms — and have both a way of displaying it in a convenient way for the reader, as well as a good way to edit and publish stuff (a content management system, roughly speaking).A set of extra challenges on this project included:- Technical legacy of many tools and frameworks used on the original American .com site- Working with stakeholders across multiple business units and regions with conflicting priorities- Identifying a structure and visual identity that matches the needs of the Chinese audience while still conforming to the existing global brandWe mapped out the project and got to work.
Projekt für Asian Development Bank in der Branche für ein Publikum.ADB wanted to offer something their competition didn’t, and their bet was on becoming a more human, more approachable, less bureaucratic organization. The ADB’s president’s agenda was using new tech to run the business in a more efficient way, involving digital transformation and innovation to improve the processes overall. They acknowledged that the process of getting a loan is a very slow one, involving a lot of complicated paperwork, and that they needed to do better.The starting point for this project was McKinsey’s 100-page "Asia Development Report”, which acts as a summary of development progress in Asia. ADB realized that it’s too academic, too long, that nobody really reads it and that they need to do better.The audience that ADB needed to reach is a very special one: namely, government officials all across Asia. To reach them, ADB decided to move to storytelling: away from reports, to the actual stories behind the development, covering the projects’ impact on people’s lives, showing who the people behind various projects are. A related idea was to establish a community around sustainable development projects — solar farms, low-carb tech, and so on.