Über VSM Studio
VSM Studio is a design and visual communication studio based in Hamburg. We love to craft identities that make brands leading-edge, sustainable and valuable. We do this by working closely with our clients to create relevant, tailored design solutions. And we constantly strive to surpass expectation – no matter the scale of the project.
Just as every company is different, every assignment calls for a unique set of objectives. Whether working with a startup just breaking ground or an established, international brand, we tailor our process to each client individually.
We build successful relationships through partnership and collaboration. And we spend time with our clients, listening carefully to ensure that we fully understand their objectives and audience. We are constantly seeking differentiation, regardless of the assignment at hand.Our brand identity development process follows the same principles whether we’re creating a new identity or evolving an existing one.
We merge powerful visuals and top-notch production to craft meaningful and captivating brand experiences. Whether creating a web experience, designing retail packaging or conceiving a wayfinding system, we always apply the same set of visual and tonal principles to guarantee a brand experience that is both complete and compelling.
We create our work to serve multiple applications – physical, digital and dimensional. Our highest priority is providing impeccable production and execution, and we value clients who understand the importance of investing in both.
Red Bull, Nintendo, Lagardère Sports, Heimplanet, P3 Group, Audi, Popular Group AG, Unilever, Geometry Global, DPA Infocom,
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Markenbildung & Positionierung
- We love to craft identities that make brands leading-edge, sustainable and valuable. We do this by working closely with our clients to create relevant, tailored design solutions. And we constantly strive to surpass expectation – no matter the scale of the project.
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Red Bull BP17 ConferenceNovember 2016
Red Bull BP17 Conference
Red Bull commissioned us to create the brand identity, welcome kit, on-site branding, and a range of memorable items for their BP17 Culture Conference. This annual conference – held each year in a different city – brings the entire global Culture & Culture Communications family of Red Bull together, and sets the direction for future marketing efforts and programs.
Our concept for the design references the conference’s location: the Speicherstadt district in Hamburg, an UNESCO world heritage site found right in the heart of the harbor. Classic maritime visuals like the ornate brickwork of warehouses, ships on the Elbe River, and Hamburg’s various landmarks are re-interpreted. The resulting abstract, graphical, and contemporary composition of these aforementioned elements form the foundation and core of the brand identity. This is then implemented across all the communications materials and on site designs. The final design vocabulary is also translated into items found in the attendees’ gifts, which include a 64-page city guide book, a stitch-bound custom notebook, a sailor’s bag, and custom transfer tattoos.
Sennheiser x Art BaselNovember 2016
Sennheiser x Art Basel
A vision of the future of art and audio. In 2016 Sennheiser supports the worlds most renowned art fair Art Basel for the first time, and will exhibit its groundbreaking audio products on a tour spanning three shows on three continents.
For the Switzerland edition of Art Basel, we designed an elegant and laid-back space for the prestigious Collector’s Lounge area of the fair, that welcomes visitors to immerse in the ultimate listening experience. A blend of contemporary timelessness with a touch of futurism, the lounge features custom made storage and display solutions, modern classic seating furniture and works by photographer Tom Lemke.
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