{"id":1294,"date":"2023-11-15T20:33:02","date_gmt":"2023-11-15T20:33:02","guid":{"rendered":"https:\/\/www.sortlist.de\/datahub\/?post_type=reports&#038;p=1294"},"modified":"2024-01-24T13:37:10","modified_gmt":"2024-01-24T13:37:10","slug":"desktop-vs-mobil-nutzung","status":"publish","type":"reports","link":"https:\/\/www.sortlist.de\/datahub\/reports\/desktop-vs-mobil-nutzung\/","title":{"rendered":"Der Desktop vs. Mobil Bericht (2023): Wo SMBs ihre Nutzer falsch verstehen"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In diesem Marketingbericht:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-desktop\">Doch nicht so mobil: 52% buchen lieber auf dem Desktop<\/a><\/li>\n\n\n\n<li><a href=\"#section-mobile\">Das Mobil wird bevorzugt f\u00fcr die Fahrtanforderung und die Buchung von Restaurants verwendet<\/a><\/li>\n\n\n\n<li><a href=\"#section-prios\">Schnelligkeit und einfache Navigation: die Priorit\u00e4ten der Nutzer bei der Entscheidung zwischen Handy und Desktop<\/a><\/li>\n\n\n\n<li><a href=\"#section-businesses\">30% der Unternehmen sind f\u00fcr Mobilger\u00e4te optimiert, 15% sind nur f\u00fcr den Desktop verf\u00fcgbar<\/a><\/li>\n\n\n\n<li><a href=\"#section-investments\">Unternehmensinvestitionen in Mobilfunk: 15% finden nicht den richtigen Partner<\/a><\/li>\n\n\n\n<li><a href=\"#section-industry\">Aufteilung nach Branchen: Von Reisen und Gesundheitswesen bis zu Banken und Veranstaltungen<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodology\">Methodik<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Heutzutage spielt die Wahl zwischen Desktop und Mobil Nutzung eine entscheidende Rolle f\u00fcr die Art und Weise, wie Unternehmen mit ihren Kunden in Kontakt treten.<\/p>\n\n\n\n<p>Diese Studie untersucht die Pr\u00e4ferenzen der Nutzer f\u00fcr Mobil- und Desktop-Schnittstellen und bewertet, wie gut Unternehmen diese Pr\u00e4ferenzen umsetzen.<\/p>\n\n\n\n<p>Kommen die Unternehmen den Pr\u00e4ferenzen der Nutzer entgegen oder gibt es noch L\u00fccken zu schlie\u00dfen? Seien Sie dabei, um herauszufinden, ob Unternehmen umsetzbare Einsichten f\u00fcr den Erfolg im digitalen Zeitalter finden.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><em>Ein \u00dcberblick:<\/em><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>Unsere Umfrage zeigt, dass Menschen nach wie vor am <strong>liebsten \u00fcber den Desktop buchen<\/strong> &#8211; aber Unternehmen glauben immer noch, dass <strong>ihre Nutzer das Handy bevorzugen<\/strong>. Scrollen Sie, um mehr \u00fcber diese Diskrepanz zu erfahren \ud83d\udc47.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/user-generale-preferenzen-1024x1024.png\" alt=\"Generelle Pr\u00e4ferenzen der Nutzer\" class=\"wp-image-1308\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/user-generale-preferenzen-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/user-generale-preferenzen-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/user-generale-preferenzen-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/user-generale-preferenzen-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/user-generale-preferenzen.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/businesses-generale-statistik-1024x1024.png\" alt=\"Business generelle Statistiken\" class=\"wp-image-1307\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/businesses-generale-statistik-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/businesses-generale-statistik-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/businesses-generale-statistik-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/businesses-generale-statistik-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/businesses-generale-statistik.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>30% der befragten Unternehmen sind f\u00fcr die mobile Nutzung optimiert und 22% erhalten mobilen Datenverkehr &#8211; aber <strong>14,5% sind immer noch nur f\u00fcr den Desktop verf\u00fcgbar. <\/strong>Geraten sie zur\u00fcck? \ud83e\udd14<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>Bereits 15% der Unternehmen geben an, dass sie nicht in die mobile Bereitschaft investieren, weil sie <strong>nicht den richtigen Partner finden. <\/strong>Lesen Sie weiter, um zu sehen, wie Sortlist dabei helfen kann \ud83d\udd0d.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/unternehmen-partner-statistik-1024x1024.png\" alt=\"Unternehmen Partner Statistiken\" class=\"wp-image-1309\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/unternehmen-partner-statistik-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/unternehmen-partner-statistik-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/unternehmen-partner-statistik-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/unternehmen-partner-statistik-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/unternehmen-partner-statistik.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-desktop\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Doch nicht so mobil: 52% buchen lieber auf dem Desktop<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Mit einem knappen, aber aufschlussreichen Vorsprung <strong>\u00fcbertrifft der Desktop bei den Nutzern immer noch das Handy<\/strong>, wenn es um Online-Buchungen geht.<\/p>\n\n\n\n<p>Die Daten von Sortlist zeigen jedoch, dass Unternehmen immer noch der Meinung sind, dass ihre <strong>Nutzer mobile Endger\u00e4te bevorzugen &#8211; tats\u00e4chlich glauben das 66% der KMUs,<\/strong> was eine Diskrepanz zwischen dem Verhalten der Nutzer und dem Angebot der Unternehmen zeigt. Lassen Sie uns tiefer eintauchen.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15673131\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15673131\/?utm_source=embed&#038;utm_campaign=visualisation\/15673131' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15673167\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15673167\/?utm_source=embed&#038;utm_campaign=visualisation\/15673167' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-mobile\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Das Mobil wird bevorzugt f\u00fcr die Fahrtanforderung und die Buchung von Restaurants verwendet<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Betrachtet man die Pr\u00e4ferenzen nach Nutzeraktivit\u00e4ten, so wird deutlich, welche Aufgaben eher auf dem Handy und welche auf dem Desktop erledigt werden.<\/p>\n\n\n\n<p>Insbesondere <strong>Fahrtanforderungen (75,38 %)<\/strong> und <strong>Reservierungen f\u00fcr Restaurants (69,9 %)<\/strong> werden meist \u00fcber das Handy durchgef\u00fchrt.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/DE-Templates-Punch-Stats-Linkbaits.png\" alt=\"Wof\u00fcr bevorzugen Nutzer das Handy?\" class=\"wp-image-1310\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/DE-Templates-Punch-Stats-Linkbaits.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/DE-Templates-Punch-Stats-Linkbaits-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/DE-Templates-Punch-Stats-Linkbaits-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Unten sehen Sie die Aufteilung der Pr\u00e4ferenzen f\u00fcr Mobiltelefone und Desktops nach den befragten Aktivit\u00e4ten:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15673053\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15673053\/?utm_source=embed&#038;utm_campaign=visualisation\/15673053' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Die Daten von Sortlist zeigen jedoch, dass diese Pr\u00e4ferenzen je nach Land variieren. Unten sehen Sie die Aufteilung der Pr\u00e4ferenzen f\u00fcr einige der h\u00e4ufigsten Aktivit\u00e4ten im Vereinigten K\u00f6nigreich:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15101327\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15101327\/?utm_source=embed&#038;utm_campaign=visualisation\/15101327' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-prios\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Schnelligkeit und einfache Navigation: die Priorit\u00e4ten der Nutzer bei der Entscheidung zwischen Handy und Desktop<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Wenn es um die Entscheidung zwischen Mobil- und Desktopnutzung geht, sind die Priorit\u00e4ten der Nutzer auch von Land zu Land unterschiedlich.<\/p>\n\n\n\n<p>In Deutschland stimmen die Priorit\u00e4ten von Unternehmen und Nutzern in Bezug auf Mobile und Desktop nicht.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/DE-Templates-Punch-Stats-Linkbaits-1-1.png\" alt=\"Schnelligkeit erste Priorit\u00e4t der Nutzer\" class=\"wp-image-1312\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/DE-Templates-Punch-Stats-Linkbaits-1-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/DE-Templates-Punch-Stats-Linkbaits-1-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/DE-Templates-Punch-Stats-Linkbaits-1-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In Deutschland die einfache Navigation ist die erste Priorit\u00e4t f\u00fcr Nutzer, aber f\u00fcr Unternehmen ist die Schnelligkeit das Wichtigste, wenn es um Handys geht.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Dies sind die Priorit\u00e4ten der Nutzer in Deutschland und wie sie im Vergleich zum weltweiten Durchschnitt sind:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15101360\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15101360\/?utm_source=embed&#038;utm_campaign=visualisation\/15101360' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-businesses\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">30% der Unternehmen sind f\u00fcr Mobilger\u00e4te optimiert, 15% sind nur f\u00fcr den Desktop verf\u00fcgbar<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Wir haben KMUs aus verschiedenen Branchen gefragt, wie gut ihr Unternehmen auf die mobile Nutzung vorbereitet ist<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15673263\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15673263\/?utm_source=embed&#038;utm_campaign=visualisation\/15673263' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Allerdings scheint nicht jedes Unternehmen den W\u00fcnschen der Nutzer zu entsprechen, insbesondere bei mobilen Ger\u00e4ten. Wenn wir uns die zuvor analysierten Aktivit\u00e4ten noch einmal ansehen, sehen wir eine deutliche Diskrepanz zwischen den Pr\u00e4ferenzen der Nutzer f\u00fcr diese Aktivit\u00e4ten und der Wahrnehmung der Unternehmen in den mit diesen Aktivit\u00e4ten verbundenen Branchen.<\/p>\n\n\n\n<p>Am geringsten ist diese Diskrepanz im <strong>Bankwesen<\/strong> und im <strong>Transportwesen<\/strong>, und selbst hier klafft eine L\u00fccke von 10% zwischen Nutzern und Unternehmen.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15673305\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15673305\/?utm_source=embed&#038;utm_campaign=visualisation\/15673305' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-investments\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Unternehmensinvestitionen in Mobilfunk: 15% finden nicht den richtigen Partner<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Betrachtet man jedoch die globalen Ergebnisse \u00fcber alle M\u00e4rkte hinweg, so wird klar, dass die meisten Unternehmen die Bedeutung unterbewerten, die die Nutzer der <strong>Schnelligkeit<\/strong> und der <strong>einfachen Navigation<\/strong> beimessen; in beiden Bereichen sehen wir die gr\u00f6\u00dften Unterschiede zwischen den Bed\u00fcrfnissen der Nutzer und den Wahrnehmungen der Unternehmen.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15673340\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15673340\/?utm_source=embed&#038;utm_campaign=visualisation\/15673340' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Aufgrund dieser Unterschiede wollten wir die KMUs, die keine Investitionen in mobile Ger\u00e4te planen, nach den Gr\u00fcnden daf\u00fcr fragen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/warum-investieren-unternehmen-in-mobil-nicht.png\" alt=\"Gr\u00fcnde warum Unternehmen nicht in Mobil investieren\" class=\"wp-image-1313\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/warum-investieren-unternehmen-in-mobil-nicht.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/warum-investieren-unternehmen-in-mobil-nicht-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/11\/warum-investieren-unternehmen-in-mobil-nicht-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15673439\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15673439\/?utm_source=embed&#038;utm_campaign=visualisation\/15673439' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>15% gaben an, dass sie dies nicht tun werden, weil sie <strong>nicht den richtigen Partner finden k\u00f6nnen,<\/strong> was den Bedarf an einer <strong>besseren Synergie zwischen Unternehmen und Anbietern <\/strong>unterstreicht.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Die Wahl des richtigen Anbieters ist ein Minenfeld. F\u00fcr ein kleines oder mittleres Unternehmen kann es eine Entscheidung \u00fcber Leben und Tod sein. Sie scheinen alle gut zu sein\u2026 sind die, die bei Google ganz oben stehen, die besten oder haben sie die beste SEO?<br><br>Es gibt einen Mangel an Transparenz bei der Wahl der Dienstleister, und das h\u00e4lt viele Unternehmen zur\u00fcck. Das gilt vor allem f\u00fcr die kleineren Anbieter: gro\u00dfe Talente, die unentdeckt bleiben k\u00f6nnen.<br><br>Deshalb haben wir Sortlist gegr\u00fcndet, um diese Transparenz zu schaffen und Unternehmen mit den besten Agenturen zusammenzubringen, nicht nur mit den gr\u00f6\u00dften.<br><\/p><cite><a href=\"https:\/\/www.linkedin.com\/in\/nifinet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicolas Finet<\/a>, Sortlist Gr\u00fcnder<\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-industry\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Aufteilung nach Branchen: Von Reisen und Gesundheitswesen bis zu Banken und Veranstaltungen<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-restaurants\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Restaurants<\/h3>\n\n\n\n<p><strong>Mobile Nutzerpr\u00e4ferenzen vs. Bereitschaft von Unternehmen im Restaurantgewerbe<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15101372\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15101372\/?utm_source=embed&#038;utm_campaign=visualisation\/15101372' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Die Zahl der Restaurantbetriebe, die nur \u00fcber den Desktop erreichbar sind, entspricht fast der Zahl der Nutzer, die dort ihre Reservierungen vornehmen. Aber die Branche verpasst nichts, denn 60% der KMU geben an, dass sie eine eigene App haben, die ideal ist, um die mehr als 60% der Nutzer zu erreichen, die mobile Ger\u00e4te bevorzugen.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Top-Priorit\u00e4ten f\u00fcr deutsche Restaurants nach Grad der Bereitschaft<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102470\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102470\/?utm_source=embed&#038;utm_campaign=visualisation\/15102470' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e4ten der Nutzer in der Industrie vs. Priorit\u00e4ten der Unternehmen in der Industrie, die in die mobile Bereitschaft investieren werden<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102487\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102487\/?utm_source=embed&#038;utm_campaign=visualisation\/15102487' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Die Restaurantbetriebe, die planen, in den n\u00e4chsten 18 Monaten in die Mobilbereitschaft zu investieren, stimmen mit den W\u00fcnschen ihrer Nutzer \u00fcberein; <strong>einfache Navigation<\/strong> und <strong>Geschwindigkeit<\/strong> geh\u00f6ren zu den wichtigsten Priorit\u00e4ten, die beide gemeinsam haben.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-travel\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Reisen<\/h3>\n\n\n\n<p><strong>Mobile Nutzerpr\u00e4ferenzen vs. Bereitschaft von Unternehmen in der Reisebranche<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102503\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102503\/?utm_source=embed&#038;utm_campaign=visualisation\/15102503' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Top-Priorit\u00e4ten f\u00fcr deutsche Unternehmen in der Reisebranche nach Grad der Bereitschaft<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102470\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102470\/?utm_source=embed&#038;utm_campaign=visualisation\/15102470' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e4ten der Nutzer in der Industrie vs. Priorit\u00e4ten der Unternehmen in der Industrie, die in die mobile Bereitschaft investieren werden<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102551\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102551\/?utm_source=embed&#038;utm_campaign=visualisation\/15102551' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In der Reisebranche scheinen die Priorit\u00e4ten falsch zu liegen: Die meisten Nutzer geben an, Reisen und Unterk\u00fcnfte <strong>auf dem Desktop zu buchen<\/strong>, aber die oberste Investitionspriorit\u00e4t der Reiseunternehmen liegt in der <a href=\"https:\/\/www.sortlist.de\/app-entwicklung\/deutschland-de\" target=\"_blank\" rel=\"noreferrer noopener\">Entwicklung einer speziellen App<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-automotive\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Automobilindustrie<\/h3>\n\n\n\n<p><strong>Mobile Nutzerpr\u00e4ferenzen vs. Bereitschaft der Unternehmen in der Automobilbranche<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102564\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102564\/?utm_source=embed&#038;utm_campaign=visualisation\/15102564' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Top-Priorit\u00e4ten f\u00fcr deutsche Unternehmen in der Automobilbranche nach Grad der Bereitschaft<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102579\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102579\/?utm_source=embed&#038;utm_campaign=visualisation\/15102579' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e4ten der Nutzer in der Industrie vs. Priorit\u00e4ten der Unternehmen in der Industrie, die in die mobile Bereitschaft investieren werden<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102598\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102598\/?utm_source=embed&#038;utm_campaign=visualisation\/15102598' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Die Automobilindustrie plant auch, an der <strong>Schnelligkeit<\/strong> und der <strong>Einfachheit der Navigation<\/strong> ihrer mobilen App oder Website zu arbeiten, was dazu f\u00fchren k\u00f6nnte, dass die Zahl der mobilen Nutzer steigt.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-banking\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Bankwesen und Finanzen<\/h3>\n\n\n\n<p><strong>Mobile Nutzerpr\u00e4ferenzen vs. Bereitschaft von Unternehmen in der Bank- und Finanzbranche<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102634\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102634\/?utm_source=embed&#038;utm_campaign=visualisation\/15102634' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Top-Priorit\u00e4ten f\u00fcr deutsche <strong>Unternehmen in der Bank- und Finanzbranche<\/strong><\/strong> <strong>nach Grad der Bereitschaft<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102646\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102646\/?utm_source=embed&#038;utm_campaign=visualisation\/15102646' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e4ten der Nutzer in der Industrie vs. Priorit\u00e4ten der Unternehmen in der Industrie, die in die mobile Bereitschaft investieren werden<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102663\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102663\/?utm_source=embed&#038;utm_campaign=visualisation\/15102663' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In der Banken- und Finanzbranche scheinen die Priorit\u00e4ten perfekt aufeinander abgestimmt zu sein, da dort nur sehr wenige Unternehmen ausschlie\u00dflich auf dem Desktop arbeiten, was sich gut mit der <strong>\u00fcberw\u00e4ltigenden Zahl der mobilen Nutzer <\/strong>vertr\u00e4gt.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-healthcare\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Gesundheitswesen<\/h3>\n\n\n\n<p><strong>Mobile Nutzerpr\u00e4ferenzen vs. Bereitschaft von Unternehmen im Gesundheitswesen<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102679\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102679\/?utm_source=embed&#038;utm_campaign=visualisation\/15102679' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Top-Priorit\u00e4ten f\u00fcr deutsche <strong><strong>Unternehmen im Gesundheitswesen<\/strong><\/strong><\/strong><\/strong> <strong><strong>nach Grad der Bereitschaft<\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102717\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102717\/?utm_source=embed&#038;utm_campaign=visualisation\/15102717' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e4ten der Nutzer in der Industrie vs. Priorit\u00e4ten der Unternehmen in der Industrie, die in die mobile Bereitschaft investieren werden<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102737\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102737\/?utm_source=embed&#038;utm_campaign=visualisation\/15102737' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Die meisten KMU im Gesundheitswesen planen Investitionen in <strong>Social-Media-Integrationen<\/strong> f\u00fcr ihr mobiles Gesch\u00e4ft, um der Vorliebe der Nutzer f\u00fcr den Zugriff auf Gesundheitsdienste \u00fcber mobile Ger\u00e4te gerecht zu werden.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-gaming\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Online Gaming<\/h3>\n\n\n\n<p><strong>Mobile Nutzerpr\u00e4ferenzen vs. Bereitschaft von Unternehmen in der Online-Gaming-Branche<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102750\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102750\/?utm_source=embed&#038;utm_campaign=visualisation\/15102750' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong><strong>Top-Priorit\u00e4ten f\u00fcr deutsche <strong><strong><strong>Unternehmen in der Online-Gaming-Branche<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong> <strong><strong><strong>nach Grad der Bereitschaft<\/strong><\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102761\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102761\/?utm_source=embed&#038;utm_campaign=visualisation\/15102761' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e4ten der Nutzer in der Industrie vs. Priorit\u00e4ten der Unternehmen in der Industrie, die in die mobile Bereitschaft investieren werden<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102781\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102781\/?utm_source=embed&#038;utm_campaign=visualisation\/15102781' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Als eine Branche, die f\u00fcr ihre mobile Tendenz bekannt ist, scheinen die Nutzer von Online-Gaming immer noch haupts\u00e4chlich auf dem Desktop zu spielen, aber das h\u00e4lt die Unternehmen des Sektors nicht davon ab, in die <strong>Integration von sozialen Medien zu investieren<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-transportation\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Transport<\/h3>\n\n\n\n<p><strong>Mobile Nutzerpr\u00e4ferenzen vs. Bereitschaft von Unternehmen in der Transportbranche<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102793\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy'  style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102793\/?utm_source=embed&#038;utm_campaign=visualisation\/15102793' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong><strong><strong>Top-Priorit\u00e4ten f\u00fcr deutsche <strong><strong><strong><strong>Unternehmen in der Transportbranche<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong> <strong><strong><strong>nach Grad der Bereitschaft<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102796\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy'  style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102796\/?utm_source=embed&#038;utm_campaign=visualisation\/15102796' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e4ten der Nutzer in der Industrie vs. Priorit\u00e4ten der Unternehmen in der Industrie, die in die mobile Bereitschaft investieren werden<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102816\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy'  style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102816\/?utm_source=embed&#038;utm_campaign=visualisation\/15102816' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Die meisten Nutzer, die Fahrten anfordern, t<strong>un dies \u00fcber ihr Mobiltelefon<\/strong>, was erkl\u00e4ren k\u00f6nnte, warum Unternehmen der Transportbranche in die <strong>ger\u00e4te\u00fcbergreifende Synchronisierung <\/strong>investieren wollen.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-events\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Entertainment &amp; Events<\/h3>\n\n\n\n<p><strong>Mobile Nutzerpr\u00e4ferenzen vs. Bereitschaft von Unternehmen in der Entertainment- und Veranstaltungsbranche<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102824\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no'  loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102824\/?utm_source=embed&#038;utm_campaign=visualisation\/15102824' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong><strong><strong><strong>Top-Priorit\u00e4ten f\u00fcr deutsche <\/strong><\/strong><\/strong><\/strong>Unternehmen in der Entertainment- und Veranstaltungsbranche<strong> <strong><strong><strong>nach Grad der Bereitschaft<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102838\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102838\/?utm_source=embed&#038;utm_campaign=visualisation\/15102838' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Priorit\u00e4ten der Nutzer in der Industrie vs. Priorit\u00e4ten der Unternehmen in der Industrie, die in die mobile Bereitschaft investieren werden<\/strong><\/p>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/15102848\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/15102848\/?utm_source=embed&#038;utm_campaign=visualisation\/15102848' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Interessanterweise ist die Aufteilung zwischen mobilen und Desktop-Benutzern, die Veranstaltungstickets kaufen, <strong>gleichm\u00e4\u00dfig verteilt<\/strong>, was darauf hindeutet, dass KMUs in dieser Branche, die nur Desktop-Benutzer sind, neues Gesch\u00e4ft gewinnen k\u00f6nnen.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Methodik<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Diese Studie ist das Ergebnis von zwei Umfragen unter 600 Nutzern, die vom 1. bis 8. September 2023 durchgef\u00fchrt wurden. Die erste richtete sich an Gelegenheitsnutzer im Vereinigten K\u00f6nigreich, um ihre Pr\u00e4ferenz f\u00fcr Mobil- und Desktopger\u00e4te f\u00fcr bestimmte Buchungsaktivit\u00e4ten zu ermitteln. Die zweite richtete sich an Gesch\u00e4ftsinhaber im Vereinigten K\u00f6nigreich, die in Branchen t\u00e4tig sind, die den genannten Nutzeraktivit\u00e4ten entsprechen. Die Antworten sind anonym.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>15 % der KMUs investieren nicht in mobile Ger\u00e4te, weil sie nicht den richtigen Partner finden k\u00f6nnen.<\/p>\n","protected":false},"author":102,"featured_media":1315,"template":"","reports_categories":[11],"class_list":["post-1294","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketingberichte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der Desktop vs. Mobil Nutzung Bericht (2023)<\/title>\n<meta name=\"description\" content=\"Statistiken zum Desktop vs. Mobil Nutzung: Tauchen Sehen was die Nutzer bevorzugen und ob Unternehmen darauf abstimmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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