{"id":254,"date":"2022-12-06T19:09:35","date_gmt":"2022-12-06T19:09:35","guid":{"rendered":"https:\/\/www.sortlist.de\/datahub\/?post_type=reports&#038;p=254"},"modified":"2022-12-06T19:09:37","modified_gmt":"2022-12-06T19:09:37","slug":"nachhaltiges-marketing","status":"publish","type":"reports","link":"https:\/\/www.sortlist.de\/datahub\/reports\/nachhaltiges-marketing\/","title":{"rendered":"Nachhaltiges Marketing: Deutsche Unternehmen investieren am meisten in die Reduktion der CO\u2082-Belastung"},"content":{"rendered":"\n<div id=\"section-638a00d60d5d8\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In diesem Marketingbericht:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li datatext=\"\"><a href=\"#section-638a00d60d64e\">Reduktion der CO\u2082-Emissionen hat in Deutschland oberste Priorit\u00e4t&nbsp;<\/a><\/li>\n\n\n\n<li datatext=\"\"><a href=\"#section-638a00d60d64e\">Wer gibt am meisten f\u00fcr nachhaltiges Marketing aus?<\/a><\/li>\n\n\n\n<li datatext=\"\"><a href=\"#section-638a00d60d794\">Eine gl\u00e4nzende Zukunft f\u00fcr nachhaltiges Marketing<\/a><\/li>\n\n\n\n<li datatext=\"\"><a href=\"#section-638a00d60d7be\">Methodik<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<p>Nachhaltige Unternehmen sind ein hei\u00dfes Thema. Weniger bekannt ist vielleicht das Konzept des <strong>nachhaltigen Marketing<\/strong>s, das als F\u00f6rderung von umwelt- und sozialvertr\u00e4glichen Produkten, Praktiken und Markenwerten verstanden wird.<\/p>\n\n\n\n<p>Wenn Ihr Unternehmen etwas mehr f\u00fcr sein Marketing ausgibt, weil es wei\u00df, dass es einen positiven Einfluss auf die Gesellschaft hat, dann betreibt es nachhaltiges Marketing.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\" datatext=\"\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>24,13%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">berichten \u00fcbereinstimmend von einer positiven Auswirkung auf das Markenimage<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\" datatext=\"\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>5-10%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">werden die Unternehmen ihre Budgets f\u00fcr nachhaltiges Marketing erh\u00f6hen<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\" datatext=\"\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>89,5%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">glauben, dass es sich lohnt, in Nachhaltigkeit zu investieren<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d64e\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Reduktion der CO\u2082-Emissionen hat in Deutschland oberste Priorit\u00e4t&nbsp;<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d662\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" datatext=\"\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Top 3 Themen in Deutschland<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Die <strong>Top 3 Themen<\/strong>, die Unternehmen in Deutschland mit ihren nachhaltigen Marketingkampagnen angehen, sind:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li datatext=\"\">Verringerung der CO\u2082-Emissionen<\/li>\n\n\n\n<li datatext=\"\">Fokus auf gr\u00fcne Energie<\/li>\n\n\n\n<li datatext=\"\">Wassereinsparung<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2022\/12\/Unternehmen-investieren-in-diesen.Massnahmen-am-meisten-1024x576.jpg\" alt=\"Unternehmen investieren in diesen Ma\u00dfnahmen am meisten\" class=\"wp-image-267\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Unternehmen-investieren-in-diesen.Massnahmen-am-meisten-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Unternehmen-investieren-in-diesen.Massnahmen-am-meisten-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Unternehmen-investieren-in-diesen.Massnahmen-am-meisten-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Unternehmen-investieren-in-diesen.Massnahmen-am-meisten.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Die Daten sind in fast allen M\u00e4rkten eindeutig: Die wichtigste Nachhaltigkeitsthemen f\u00fcr Unternehmen sind faire L\u00f6hne und faire Arbeitsbedingungen f\u00fcr ihre Mitarbeiter.<\/p>\n\n\n\n<p>Tierschutz und Diversit\u00e4t scheinen w\u00e4hrenddessen die am wenigsten diskutierten Themen zu sein.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d64e\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Wer gibt am meisten f\u00fcr nachhaltiges Marketing aus?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d67d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" datatext=\"\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Unternehmen mit mehr als 250 Angestellten<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Die meisten Unternehmen mit einer nachhaltigen Marketingstrategie haben mehr als 250 Besch\u00e4ftigte, was darauf hindeutet, dass nachhaltiges Marketing immer noch eine Praxis ist, die haupts\u00e4chlich von gr\u00f6\u00dferen Unternehmen angewendet wird.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2022\/12\/Unternehmengroesse-1024x576.jpg\" alt=\"Unternehmengro\u0308\u00dfe\" class=\"wp-image-268\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Unternehmengroesse-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Unternehmengroesse-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Unternehmengroesse-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Unternehmengroesse.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d691\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" datatext=\"\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Sind nachhaltige Marketingkampagnen tats\u00e4chlich teurer?<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">In ganz Europa geben Unternehmen an, dass ihre nachhaltigen Kampagnen teurer sind als normale <a href=\"https:\/\/www.sortlist.de\/digitales-marketing\/deutschland-de\">Marketingkampagnen<\/a>, aber dass sie es dennoch wert sind. 35% geben an, dass sie mehr Geld f\u00fcr nachhaltige Marketingkampagnen ausgeben, und 39% sagen, dass sie mehr Zeit hineininvestieren.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2022\/12\/nachhaltige-Marketingkampagnen-Investitionen-global-1024x576.jpg\" alt=\"Nachhaltige Marketingkampagnen Investitionen - Global\" class=\"wp-image-266\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/nachhaltige-Marketingkampagnen-Investitionen-global-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/nachhaltige-Marketingkampagnen-Investitionen-global-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/nachhaltige-Marketingkampagnen-Investitionen-global-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/nachhaltige-Marketingkampagnen-Investitionen-global.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" datatext=\"\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Gr\u00f6\u00dfere Investitionen sind nicht n\u00f6tig<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Die Daten f\u00fcr Deutschland zeigen ein etwas anderes Bild als die globalen Daten. In Deutschland scheint das Budget f\u00fcr eine nachhaltige Marketingkampagne das gleiche zu sein wie f\u00fcr eine normale Kampagne, aber es wird mehr Zeit in ihre Erstellung investiert.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2022\/12\/nachhaltige-Marketingkampagnen-Investitionen-Deutschland-1024x576.jpg\" alt=\"Nachhaltige Marketingkampagnen Investitionen -Deutschland\" class=\"wp-image-265\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/nachhaltige-Marketingkampagnen-Investitionen-Deutschland-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/nachhaltige-Marketingkampagnen-Investitionen-Deutschland-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/nachhaltige-Marketingkampagnen-Investitionen-Deutschland-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/nachhaltige-Marketingkampagnen-Investitionen-Deutschland.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Die Deutschen beweisen, dass man mit weniger viel erreichen kann, wenn man bereit ist, die entsprechenden Anstrengungen zu unternehmen.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" datatext=\"\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">2021: Ausgaben zwischen 10.000 und 50.000 Euro f\u00fcr nachhaltiges Marketing aus<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Laut den Daten von Sortlist gaben letztes Jahr 15,83% der Unternehmen zwischen 5.000 und 10.000\u20ac f\u00fcr ihr Marketingbudget aus, 27,50% zwischen 10.000\u20ac und 50.000\u20ac.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2022\/12\/Ausgaben-fuer-nachhaltige-Marketingkampagnen-1024x576.jpg\" alt=\"Ausgaben fu\u0308r nachhaltige Marketingkampagnen\" class=\"wp-image-260\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Ausgaben-fuer-nachhaltige-Marketingkampagnen-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Ausgaben-fuer-nachhaltige-Marketingkampagnen-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Ausgaben-fuer-nachhaltige-Marketingkampagnen-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Ausgaben-fuer-nachhaltige-Marketingkampagnen.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Dies beweist, wie sehr sie an nachhaltiges Marketing und dessen <strong>Rentabilit\u00e4t<\/strong> glauben.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" datatext=\"\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Wie werden sich die Budgets ver\u00e4ndern?<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Im Durchschnitt geben die meisten Unternehmen an, dass sie ihr Budget f\u00fcr nachhaltiges Marketing in den n\u00e4chsten Jahren um <strong>5% oder 10% erh\u00f6hen<\/strong> werden. In Deutschland sind die meisten Unternehmen bereit, ihre Budgets f\u00fcr nachhaltiges Marketing um 5% zu erh\u00f6hen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2022\/12\/Budgetaenderungen-fuer.nachhaltiges-Marketing-1024x576.jpg\" alt=\"Budgeta\u0308nderungen fu\u0308r nachhaltiges Marketing\" class=\"wp-image-262\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Budgetaenderungen-fuer.nachhaltiges-Marketing-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Budgetaenderungen-fuer.nachhaltiges-Marketing-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Budgetaenderungen-fuer.nachhaltiges-Marketing-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Budgetaenderungen-fuer.nachhaltiges-Marketing.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" datatext=\"\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Investitionsrendite f\u00fcr nachhaltiges Marketing<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Alle M\u00e4rkte berichten \u00fcbereinstimmend von einer <strong>positiven Auswirkung auf das <\/strong><a href=\"https:\/\/www.sortlist.de\/blog\/markenpositionierung\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Markenimage<\/strong><\/a><strong> (24,13%)<\/strong> nach Investitionen in nachhaltiges Marketing, gefolgt von einer <strong>Steigerung der<\/strong> <strong>Kundenloyalit\u00e4t (20,13%)<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2022\/12\/Ergebnisse-des-nachhaltigen-Marketings-1024x576.jpg\" alt=\"Ergebnisse des nachhaltigen Marketings\" class=\"wp-image-263\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Ergebnisse-des-nachhaltigen-Marketings-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Ergebnisse-des-nachhaltigen-Marketings-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Ergebnisse-des-nachhaltigen-Marketings-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Ergebnisse-des-nachhaltigen-Marketings.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" datatext=\"\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Hohe Erwartungen an nachhaltiges Marketing<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>90% der befragten Unternehmen sind der Meinung, dass die Aufnahme von Nachhaltigkeitsthemen in ihre Marketingstrategie eine <strong>lohnende Investition<\/strong> ist.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2022\/12\/Wert-von-Investitionen-in-nachhaltiges-Marketing-1024x576.jpg\" alt=\"Wert von Investitionen in nachhaltiges Marketing\" class=\"wp-image-269\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Wert-von-Investitionen-in-nachhaltiges-Marketing-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Wert-von-Investitionen-in-nachhaltiges-Marketing-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Wert-von-Investitionen-in-nachhaltiges-Marketing-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Wert-von-Investitionen-in-nachhaltiges-Marketing.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" datatext=\"\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Nachhaltiges Marketing: Warum ist es f\u00fcr Unternehmen so wichtig?<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Die Hauptgr\u00fcnde f\u00fcr Unternehmen, in nachhaltige Marketingstrategien zu investieren, sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li datatext=\"\">Verbesserung des <a href=\"https:\/\/www.sortlist.de\/branding\/deutschland-de\"><strong>Markenimages<\/strong><\/a> (22,57 %)<\/li>\n\n\n\n<li datatext=\"\"><strong>Umsatzsteigerung<\/strong> (18,75%)<\/li>\n\n\n\n<li datatext=\"\"><strong>Um das Richtige zu tun<\/strong> (12,50%)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2022\/12\/Gruende-fuer-nachhaltiges-Marketing-1024x576.jpg\" alt=\"Gru\u0308nde fu\u0308r nachhaltiges Marketing\" class=\"wp-image-264\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Gruende-fuer-nachhaltiges-Marketing-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Gruende-fuer-nachhaltiges-Marketing-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Gruende-fuer-nachhaltiges-Marketing-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Gruende-fuer-nachhaltiges-Marketing.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Dies zeigt, dass <strong>Ethik<\/strong> f\u00fcr die meisten Unternehmen nicht die oberste Priorit\u00e4t ist. Gewinne und Markenimage stehen nach wie vor an erster Stelle der Priorit\u00e4tenliste.\u00a0<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" datatext=\"\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Der Beginn des nachhaltigen Marketings<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Die Mehrheit der deutschen Marken gibt au\u00dferdem an, dass sie ihre nachhaltigen Marketingkampagnen vor <strong>mehr als zwei Jahren begonnen haben (23,33%)<\/strong>. Nur sehr wenige, n\u00e4mlich 5,83%, waren schon immer nachhaltig.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2022\/12\/Beginn-des-nachhaltigen-Marketings-1024x576.jpg\" alt=\"Beginn des nachhaltigen Marketings\" class=\"wp-image-261\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Beginn-des-nachhaltigen-Marketings-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Beginn-des-nachhaltigen-Marketings-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Beginn-des-nachhaltigen-Marketings-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Beginn-des-nachhaltigen-Marketings.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" datatext=\"\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" datatext=\"\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Anteil nachhaltiger Marketingkampagnen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Auf die Frage, wie viel Prozent ihrer Kampagnen sich mit Nachhaltigkeitsthemen besch\u00e4ftigen, gab eine <strong>Mehrheit von 27,50%<\/strong> der deutschen Unternehmen an, dass diese Zahl zwischen <strong>5 und 10%<\/strong> liegt.\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" datatext=\"\">\n<figure class=\"wp-block-image size-large\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2022\/12\/Anteil-nachhaltiger-Marketingkampagnen-1024x576.jpg\" alt=\"Anteil nachhaltiger Marketingkampagnen\" class=\"wp-image-259\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Anteil-nachhaltiger-Marketingkampagnen-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Anteil-nachhaltiger-Marketingkampagnen-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Anteil-nachhaltiger-Marketingkampagnen-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/12\/Anteil-nachhaltiger-Marketingkampagnen.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d794\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Eine gl\u00e4nzende Zukunft f\u00fcr nachhaltiges Marketing<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d7a2\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Wie wir gesehen haben, richten Unternehmen weltweit ihre Ma\u00dfnahmen f\u00fcr nachhaltiges Marketing auf faire L\u00f6hne f\u00fcr ihre Mitarbeiter aus, w\u00e4hrend deutsche Unternehmen sich mehr auf die Reduzierung von CO\u2082-Emissionen konzentrieren.<\/p>\n\n\n\n<p>Dies ist der Fall bei gr\u00f6\u00dferen Marken, die eindeutig einen positiven ROI f\u00fcr ihre nachhaltige Marketingstrategie sehen und ohne zu z\u00f6gern, darauf vertrauen. Daher ist es nur logisch, dass sie in den kommenden Jahren das Budget f\u00fcr diese Bem\u00fchungen erh\u00f6hen wollen.<\/p>\n\n\n\n<p>Eine Budgeterh\u00f6hung l\u00e4sst darauf schlie\u00dfen, dass noch mehr Ma\u00dfnahmen ergriffen werden, um Unternehmen und Verbraucher in Nachhaltigkeits- und Klimaschutzma\u00dfnahmen einzubinden, was f\u00fcr die Gesellschaft nur von Vorteil sein kann.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d7be\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Methodik<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Die Studie wurde zwischen dem 18. und 22. Juli 2022 unter 1.000 Unternehmen in 5 L\u00e4ndern durchgef\u00fchrt: Belgien, Deutschland, Spanien, Frankreich und dem Vereinigten K\u00f6nigreich. Im Rahmen der Studie haben wir die Unternehmen zu ihren Investitionen in nachhaltige Marketingstrategien und ihrem erwarteten ROI befragt. Die Antworten sind anonym.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d7ca\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" datatext=\"\"><\/div>\n\n\n<div id=\"block_5ce3a35b4a420437ccc99af9a081cc15\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/the-drum-logo-vector-1.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/logo-strategies-768x128-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/Entrepreneur_logo-2.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/forbes-logo-7-1-2.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/trends-tendances-logo-png-transparent-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/telechargement-2.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/CB_News_2011_logo.svg_-1.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/Logo_t3n_mit_Schriftzug-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/statista-logo-2.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/the-london-economic-logo-stacked-2.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/les-echos-logo-png-transparent-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/Fashionunited-logo-2.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":282,"template":"","reports_categories":[15,11],"class_list":["post-254","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-digital-und-marketingstrategien","reports_categories-marketingberichte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studie: Wie investieren Unternehmen in nachhaltiges Marketing?<\/title>\n<meta name=\"description\" content=\"Nachhaltiges Marketing ist ein Trendthema, aber was steht hinter der Nutzung nachhaltiger Themen f\u00fcr Unternehmen?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.de\/datahub\/reports\/nachhaltiges-marketing\/\" \/>\n<meta property=\"og:locale\" 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