{"id":344,"date":"2023-01-17T16:05:26","date_gmt":"2023-01-17T16:05:26","guid":{"rendered":"https:\/\/www.sortlist.de\/datahub\/?post_type=reports&#038;p=344"},"modified":"2023-03-01T15:09:39","modified_gmt":"2023-03-01T15:09:39","slug":"bereal-studie","status":"publish","type":"reports","link":"https:\/\/www.sortlist.de\/datahub\/reports\/bereal-studie\/","title":{"rendered":"Das \u201eauthentische\u201c BeReal: 86% w\u00fcrden ihre Bilder gerne bearbeiten&nbsp;"},"content":{"rendered":"\n<div id=\"section-638a00d60d5d8\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In diesem Marketingbericht<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-638a00d60d64e\">20% der BeReal-Nutzer sagen, Authentizit\u00e4t sei der (tempor\u00e4re) Anreiz<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a00d60d64e\">5-10 Minuten pro Tag sind f\u00fcr BeReal ideal<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a00d60d64e\">9% posten das erste Foto auf BeReal, der Rest postet das dritte<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a00d60d6ba\">Posten Menschen auf BeReal, wenn Sie benachrichtigt werden?<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a00d60d6ba\">86% der Nutzer m\u00f6chten ihre Bereal-Fotos \u00e4ndern<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a00d60d6ba\">Ist BeReal nur ein Hype?<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a00d60d794\">Fazit<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a00d60d7be\">Methodik<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es gibt mal wieder etwas Neues: BeReal ist die neue Social-Media-App der Stunde, und sie verspricht, alles andere als traditionell zu sein.<\/p>\n\n\n\n<p>In den vergangenen Monaten stieg ihre Popularit\u00e4t rasant an und veranlasste&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/business-news\/what-is-bereal-the-app-is-being-copied-by-tiktok-instagram\/436070\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">etablierte Giganten wie Instagram und TikTok<\/a>, ihre eigene Version eines nat\u00fcrlicheren und authentischeren sozialen Netzwerks zu starten.<\/p>\n\n\n\n<p>Doch nach einem Blick auf das tats\u00e4chliche Nutzerverhalten auf BeReal zeigt die aktuelle&nbsp;<a href=\"https:\/\/www.sortlist.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist<\/a>-Studie ein anderes Bild:&nbsp;<strong>&nbsp;Menschen wollen authentisch sein, aber ein Filter w\u00e4re sch\u00f6n.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>20%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">Prozentsatz der Personen, die BeReal als &#8222;authentischer&#8220; einsch\u00e4tzen<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>3 Fotos<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">Mindestanzahl von Fotos, die Nutzer machen, bevor sie auf BeReal posten<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>14%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">posten nur, wenn sie sehen wollen, was andere gepostet haben<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d64e\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">20% der BeReal-Nutzer sagen, Authentizit\u00e4t sei der (tempor\u00e4re) Anreiz<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d662\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Worum geht es bei BeReal? <\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Worum geht es bei BeReal? In wenigen Worten: Die neue&nbsp;<a href=\"https:\/\/www.sortlist.de\/social-media\/deutschland-de\" target=\"_blank\" rel=\"noreferrer noopener\">Social-Media<\/a>-App sendet jeden Tag zu einer anderen Zeit eine Erinnerung, die den Nutzer dazu auffordert, ein Selfie und gleichzeitig ein Bild mit der R\u00fcckkamera zu posten, um zu zeigen, was der Nutzer in dem Moment macht.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2023\/01\/things-people-like-about-bereal-Update-1024x576.jpg\" alt=\"Das gef\u00e4llt Nutzern an BeReal\" class=\"wp-image-475\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/things-people-like-about-bereal-Update-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/things-people-like-about-bereal-Update-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/things-people-like-about-bereal-Update-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/things-people-like-about-bereal-Update.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Laut&nbsp;<a href=\"https:\/\/screenrant.com\/bereal-app-function-popularity-explained\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Screen Rant<\/a>&nbsp;gibt dieser Ansatz \u201eden Nutzern weniger Kontrolle \u00fcber ihre Fotos, macht dies aber durch eine authentischere Darstellung des jeweiligen Nutzers wieder wett\u201c.<\/p>\n\n\n\n<p>Auf den ersten Blick zeigt unsere Umfrage ein \u00e4hnliches Bild:&nbsp;<strong>20,46%<\/strong>&nbsp;der Befragten gaben an, dass BeReal vor allem deshalb so attraktiv ist, weil es sich \u00bbauthentischer anf\u00fchlt\u00ab.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d67d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Boomer und Millennials wollen nichts verpassen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">17,05% gaben an, dass der Hauptgrund f\u00fcr die Attraktivit\u00e4t der App die Tatsache ist, dass sie jetzt&nbsp;<strong>trendy<\/strong>&nbsp;ist. Vor allem&nbsp;<strong>die 35- bis 54-J\u00e4hrigen wollen sich das nicht entgehen lassen<\/strong>, denn sie sind diejenigen, die den Trendcharakter von BeReal am meisten sch\u00e4tzen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2023\/01\/things-people-like-about-bereal-by-age-Updated-Design-1024x576.jpg\" alt=\"Das gef\u00e4llte Nutzern an BeReal \u2013 nach Altersgruppe\" class=\"wp-image-476\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/things-people-like-about-bereal-by-age-Updated-Design-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/things-people-like-about-bereal-by-age-Updated-Design-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/things-people-like-about-bereal-by-age-Updated-Design-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/things-people-like-about-bereal-by-age-Updated-Design.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d64e\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">5-10 Minuten pro Tag sind f\u00fcr BeReal ideal<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635170077fccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">\u00dcber 10 Millionen aktive Benutzer<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>BeReal wurde als Anti-Social-Media-App entwickelt und hat mittlerweile \u00fcber&nbsp;<a href=\"https:\/\/influencermarketinghub.com\/bereal-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10 Millionen t\u00e4glich aktive Nutzer<\/a>, was seine Popularit\u00e4t unterstreicht. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-table alignwide is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#081f91\" class=\"has-inline-color\">Zeit, die Nutzer pro Tag auf BeReal verbringen<\/mark><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>5-10 Minuten pro Tag (33%)<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">10-30 Minuten pro Tag (27%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">30 Minuten\u20141 Stunde pro Tag (18%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2-5 Minuten pro Tag (12%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Mehr als eine Stunde pro Tag (5%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">1-2 Minuten pro Tag (5%)<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Aber wie viel Zeit verbringen diese Menschen tats\u00e4chlich mit der App?<\/p>\n\n\n\n<p>Dies ist sehr weit entfernt von der&nbsp;<strong>durchschnittlichen Zeit<\/strong>, die Nutzer mit sozialen Medien insgesamt verbringen. Eine fr\u00fchere&nbsp;<a href=\"https:\/\/www.sortlist.de\/blog\/lhr-digitales-jahr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist-Studie<\/a>&nbsp;\u00fcber die digitale Bildschirmzeit ergab, dass Menschen&nbsp;<strong>im Durchschnitt 145 Minuten pro Tag mit Social Media verbringen<\/strong>. Aber selbst in den 5-10 Minuten, die die Nutzer online verbringen, wollen sie immer noch&nbsp;<strong>top aussehen<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d64e\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">9% posten das erste Foto auf BeReal, der Rest postet das dritte<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Wenig Zeit zum Posten<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Die App unterscheidet sich von anderen Social Media vor allem dadurch, dass die Nutzer nur wenig Zeit haben, um ein Foto zu posten. Aber das h\u00e4lt sie nicht davon ab, w\u00e4hlerisch zu sein.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-1024x576.jpg\" alt=\"Wie viele Fotos machen Nutzer bevor sie auf BeReal posten\" class=\"wp-image-474\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Nur 9% der Nutzer posten das erste Foto, das sie mit der App aufnehmen.&nbsp;<\/strong>Tats\u00e4chlich zeigt unsere Studie, dass 35,60%&nbsp;<strong>mindestens 3 Bilder machen<\/strong>, bevor sie sich entscheiden, ein Foto zu posten.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Frauen sind beim Posten w\u00e4hlerischer als M\u00e4nner<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Im Allgemeinen sind Frauen bei ihren Fotos&nbsp;<strong>w\u00e4hlerischer<\/strong>; sowohl M\u00e4nner als auch Frauen posten nach 2 oder 3 Versuchen, aber Frauen gaben an, dass sie am&nbsp;<strong>weniger h\u00e4ufig<\/strong>&nbsp;nach dem ersten Versuch posten und eher als M\u00e4nner bereit sind, mindestens 4 Fotos zu machen, bevor sie posten.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-by-gender-1024x576.jpg\" alt=\"Wie viele Fotos machen Nutzer bevor sie posten\" class=\"wp-image-473\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-by-gender-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-by-gender-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-by-gender-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-by-gender.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Gen Z und \u00e4ltere Nutzer k\u00fcmmern sich weniger um Ihre Fotos<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Interessanterweise gibt es eine Gemeinsamkeit zwischen der Generation Z (18-24 Jahre) und den Nutzern mittleren Alters (45-54 Jahre): Beide sind bereit,&nbsp;<strong>vor dem Posten nur zwei Fotos zu machen.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-by-age-Updated-visual-I-1024x576.jpg\" alt=\"Wie viele Fotos machen Nutzer, bevor sie auf BeReal posten \u2013 nach Altersgruppe\" class=\"wp-image-471\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-by-age-Updated-visual-I-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-by-age-Updated-visual-I-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-by-age-Updated-visual-I-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/number-bereal-snaps-before-posting-by-age-Updated-visual-I.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6ba\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Posten Menschen auf BeReal, wenn Sie benachrichtigt werden?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635170077fd43\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Die H\u00e4lfte der Personen wartet mit dem Posten, bis sie etwas Interessantes tun<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Wenn \u26a0\ufe0f diese Mitteilung \u26a0\ufe0f eintrifft, warten&nbsp;<strong>mehr als die H\u00e4lfte der Nutzer, bis sie etwas Interessantes tun, bevor sie etwas posten (53,80%)<\/strong>, was dem Ziel von BeReal entgegensteht, Menschen m\u00f6glichst authentisch darzustellen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#081f91\" class=\"has-inline-color\">Was machen Benutzer, wenn sie eine BeReal-Benachrichtigung erhalten?<\/mark><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong>Warten, bis es etwas Interessantes zu posten gibt (53,80%)<\/strong><\/strong><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Posten, sobald die Mitteilung erscheint (30,30%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Nur posten, um das Bild von jemand anderem sehen zu k\u00f6nnen (14,40%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u00dcberhaupt nicht posten (1,60%)<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6dd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">14% der Leute posten, wenn Sie sehen wollen, was ihre Freunde gepostet haben<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Wie die meisten Social-Media-Apps spielt auch BeReal mit der FOMO (Fear of missing out), und l\u00e4dt Menschen, vor allem&nbsp;<strong>Frauen (18,10%)<\/strong>&nbsp;und&nbsp;<strong>25- bis 34-J\u00e4hrige (18,84%)<\/strong>, erfolgreich dazu ein, sich mit der App zu besch\u00e4ftigen, nur um zu sehen, was andere tun.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2023\/01\/when-people-post-bereal-1024x576.jpg\" alt=\"Wann wird auf BeReal gepostet\" class=\"wp-image-477\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/when-people-post-bereal-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/when-people-post-bereal-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/when-people-post-bereal-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/when-people-post-bereal.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6ba\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">86% der Nutzer m\u00f6chten ihre BeReal-Fotos \u00e4ndern<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6ff\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Es reicht nicht aus, authentisch zu sein; Bearbeitung ist erw\u00fcnscht<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Als ob das noch nicht genug w\u00e4re, gab die \u00fcberw\u00e4ltigende Mehrheit der Nutzer (<strong>86,40%<\/strong>) an, dass sie sich w\u00fcnschten,&nbsp;<strong>die Bilder, die sie ver\u00f6ffentlichen, bearbeiten zu k\u00f6nnen<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2023\/01\/bereal-photo-editing-1024x576.jpg\" alt=\"Bearbeitung der Fotos\" class=\"wp-image-470\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/bereal-photo-editing-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/bereal-photo-editing-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/bereal-photo-editing-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/bereal-photo-editing.jpg 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d6ba\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Ist BeReal nur ein Hype?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d712\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ob BeReal nun authentischer ist als andere Social-Media-Apps oder nicht, in einem Punkt sind sich die Nutzer einig:&nbsp;<strong>Die App wird bleiben<\/strong>.<\/p>\n\n\n\n<p><strong>65%<\/strong>&nbsp;der Befragten sind der Meinung, dass die App \u201e<strong>das n\u00e4chste gro\u00dfe Social Media<\/strong>\u201c werden wird.<\/p>\n\n\n\n<p>Eine kurze Suche bei Google Trends best\u00e4tigt jedoch, dass Authentizit\u00e4t f\u00fcr die Nutzer nicht so attraktiv ist. Die zunehmenden Trends rund um \u201eBeReal\u201c stehen im&nbsp;<strong>Zusammenhang mit der L\u00f6schung von Konten.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/www.sortlist.de\/datahub\/wp-content\/uploads\/sites\/16\/2023\/01\/screenshot-2022-10-07-at-09.46.30-1024x612-1.png\" alt=\"Google Suche\" class=\"wp-image-482\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/screenshot-2022-10-07-at-09.46.30-1024x612-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/screenshot-2022-10-07-at-09.46.30-1024x612-1-300x179.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2023\/01\/screenshot-2022-10-07-at-09.46.30-1024x612-1-768x459.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d794\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Fazit<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d7a2\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Bleiben die BeReal App-Nutzer realistisch? Die Daten unserer neuesten Umfrage zeigen etwas anderes. Es scheint, dass die Nutzer&nbsp;<strong>mehr Kontrolle&nbsp;<\/strong>\u00fcber ihre Bilder und die Art und Weise, wie sie sie ver\u00f6ffentlichen, haben m\u00f6chten.<\/p>\n\n\n\n<p>Der Kontrast wird deutlich, wenn man sich anschaut, was die meisten Menschen unter einer \u201eauthentischeren App\u201c verstehen und wie sie sich tats\u00e4chlich verhalten:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Die Mehrheit macht&nbsp;<strong>mehrere Fotos<\/strong>, bevor sie sie auf der App ver\u00f6ffentlichen.<\/li>\n\n\n\n<li>Die Nutzer warten in der Regel,&nbsp;<strong>bis sie etwas \u201eInteressantes\u201c tun<\/strong>, bevor sie etwas posten.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dennoch scheint die Zukunft von BeReal in guten H\u00e4nden zu sein:&nbsp;<a href=\"https:\/\/www.businessofapps.com\/data\/bereal-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">28 Millionen Downloads<\/a>&nbsp;und fast 70% der Nutzer sind der Meinung, dass die App dauerhaft Bestand haben wird.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d7be\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Methodik<\/h2>\n\n\n\n<p>Diese Umfrage wurde zwischen dem 26. und 30. September 2022 durchgef\u00fchrt. Wir haben 1000 BeReal App-Nutzer in 5 L\u00e4ndern befragt: Gro\u00dfbritannien, Belgien, Deutschland, Spanien und Frankreich. In der Studie befragten wir die Nutzer zu ihrem Verhalten auf BeReal und dem Reiz, den die App auf sie aus\u00fcbt. Die Antworten sind anonym.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a00d60d7ca\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_62aaa8cdde2f8453e139d63934a06a21\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/Logo_t3n_mit_Schriftzug-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/Fashionunited-logo-2.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/les-echos-logo-png-transparent-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/statista-logo-2.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/logo-strategies-768x128-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/CB_News_2011_logo.svg_-1.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/forbes-logo-7-1-2.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/the-drum-logo-vector-1.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/Entrepreneur_logo-2.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/the-london-economic-logo-stacked-2.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/trends-tendances-logo-png-transparent-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/16\/2022\/11\/telechargement-2.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":488,"template":"","reports_categories":[11,18],"class_list":["post-344","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketingberichte","reports_categories-social-media-berichte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BeReal-Studie: 86% w\u00fcrden ihre Bilder gerne bearbeiten\u00a0<\/title>\n<meta name=\"description\" content=\"BeReal ist das authentische Social Media. Aber wie authentisch ist sie wirklich? Unsere Studie zeigt: die Mehrheit teilt nicht einfach alles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.de\/datahub\/reports\/bereal-studie\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BeReal-Studie: 86% w\u00fcrden ihre Bilder gerne bearbeiten\u00a0\" \/>\n<meta property=\"og:description\" content=\"BeReal ist das authentische Social Media. Aber wie authentisch ist sie wirklich? 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