Branding & Positioning
Your organisation’s brand is a potentially powerful resource that lies at the heart of everything you do. A strong brand will help you: Improve your commercial performance and market value. Stand out and gain a competitive edge. Short-cut customers’ decision-making, attract new customers and encourage loyalty and advocacy. Make it easier to recruit and retain staff, improve their sense of purpose and belonging, and drive their attitudes and behaviours. I use a simple, logical but rigorous modular process that will help you identify that resource and fulfil its potential. Building a strong brand takes both strategic and creative mindsets, so on brand strategy projects I work alongside a creative agency. We will leverage analytical thinking, commercial sense and imagination to help you define, articulate, create, project and deliver a strong brand.