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Wallace Marketing


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Wallace Marketing

United KingdomEdinburgh

About Wallace Marketing

Wallace Marketing provides a range of services that covers most marketing wish lists:


- Research and insight.

- Marketing strategy and planning.

- Implementation of marketing plans and campaigns.

- Training and coaching.


The business was established in 2006 by David Wallace, an experienced, commercial MBA-qualified marketing professional with a proven track record in strategic and operational management.


Clients represent a wide range of sectors locally, nationally and internationally. They have included start-ups, SMEs, large multinationals, professional services firms, not-for-profit organisations, public sector bodies, investors and advisers.


If you’re looking for help with a market research exercise, a marketing strategy development project, implementation of a marketing plan or campaign, or marketing training, please get in touch.


For more information and client testimonials, please visit www.wallacemarketing.co.uk

Works (2) by Wallace Marketing

Marketing strategy for a jewellery retailer by Wallace Marketing
Marketing strategy for a jewellery retailerJanuary 2017
Marketing strategy for a frozen yogurt company by Wallace Marketing
Marketing strategy for a frozen yogurt companyJanuary 2017

Services (2) offered by Wallace Marketing

Branding & Positioning

€1000 – €1000000

Your organisation’s brand is a potentially powerful resource that lies at the heart of everything you do. A strong brand will help you: Improve your commercial performance and market value. Stand out and gain a competitive edge. Short-cut customers’ decision-making, attract new customers and encourage loyalty and advocacy. Make it easier to recruit and retain staff, improve their sense of purpose and belonging, and drive their attitudes and behaviours. I use a simple, logical but rigorous modular process that will help you identify that resource and fulfil its potential. Building a strong brand takes both strategic and creative mindsets, so on brand strategy projects I work alongside a creative agency. We will leverage analytical thinking, commercial sense and imagination to help you define, articulate, create, project and deliver a strong brand.

Digital Strategy

€1000 – €100000

Whatever your business’s sector, location, size, age or stage of development, you need a strategy to market your products or services effectively in order to exploit your growth potential. Yet, every organisation is different. While I follow a tried and tested strategy development process, using proven frameworks, the resulting strategy is unique for each business. Marketing strategy is about where you want to be and how you’ll get there. It involves high level decisions that focus and drive your efforts to achieve sustained profitable growth by finding, winning and keeping customers. I will work with you to formulate a focused, structured strategic marketing plan that is commercial and immediately actionable. I can help you shape your vision, set clear objectives, consider your options and make choices, calculate resources needed, and set milestones and measures of success. Your strategic marketing plan is likely to include: Clear objectives to be achieved. Strategies to achieve them. Positioning, branding and core messages to be communicated. Trends to be exploited. Products and services, pricing and distribution. Key market segments and customer groups to be targeted. Competitors that are operating in the same space. Collaborators to be partnered with. A calendar of relevant, prioritised, integrated promotional activities. Resourcing needs and budget. Milestones and metrics.

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