We are a German agency that thinks and acts globally. Our concept is “Innovation and Change”. We are always changing. Not because our clients want us to, but because that is what time demands. This is why we focus on what really matters: creativity* But this alone is no longer enough today. At a time when everything is becoming more arbitrary, communication is turning into a worldwide mass movement, everybody shares everything with everybody else, user behaviour is becoming ever more unpredictable, and the important and trivial are constantly mixed, then there is only one path to take: Relevance We're not pretending we know what media-related change will bring tomorrow. But one thing is certain: in spite of time pressure and tight budgets, we achieve results that lastingly increase not only sales but also brand value. This is a formula we apply to both national and international brands – together with a constant stream of new ideas and media possibilities. We interfere. We say what we think. We fight passionately for creative campaigns and sustainable brand reinforcement. That’s what we call “Relevant Creativity”.