We introduced Darwin to new clients.

Here is the story.

Darwin, Advertising agency

Darwin is a BBDO boutique, which means it's a compact, tight-knit team that have genuine, close, long-term relationships with its clients. They act as a full service advertising agency, covering all the communication channels - the traditional ones as well as the digital ones. Their team is made of experienced marketers managing strategic thinking and creative production for a wide range of high-level clients.

Service: Creative Advertising

Budget: More than 50.000€

Guy interview

Guy Geerts

Managing Director at Darwin BBDO

Could you describe your company?

Darwin BBDO is a very specific segment of the BBDO Network in Belgium. We aim for long-term relationships with our clients. We make it work. We make sure that their marketing efforts deliver results through targeted, integrated and exceptionally creative campaigns. I'm the Manager and one of the shareholders of the company. If you were to come to our office, you would understand that we care about the commitment of our people and we want to deliver high quality work to our clients.

What do you think about Sortlist's offer?

I can tell you that new business is a jungle. It's a hard and intensive job. Knowing the market, there was certainly a need for something that could add some structure or some mild continuity there. I think that Sortlist’s new proposition addresses a need in this market. Sortlist really offers something extra, something that is most welcome from people in the business.
I could tell you that new business is a jungle. It's a hard and intensive job.

Could you tell us more about your experience?

We're still developing our presence on the platform. We've had some good experiences and we are now in the process of developing a relationship with two Sortlist leads.

What do you love most in the platform?

The greatest advantages are: getting basic information very quickly and then being able to really quickly get in touch with the advertisers. One of the other good things about Sortlist is the type of clients. It's really a nice spectrum of contacts and a very efficient way of working.

How would you describe Sortlist in three words?

Three words or a line for Sortlist? Structured, Efficient, and Reach new business.
Guy Geerts, Managing Director at Darwin BBDO
Knowing the market, there was certainly a need for something that could add some structure or some mild continuity there. And I think the new proposition of Sortlist in the market is something that addresses that need.
Guy GeertsManaging Director at Darwin BBDO

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