Operad

Tel Aviv-Jaffa, Israel

Smart Online Marketing

Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI.

25 Personen im Team

Spricht Englisch, Hebräisch

13 Projekte in ihrem Portfolio

Arbeitet remote auf der ganzen Welt

Sortlist Mitglied seit 2021

Gegründet 2008

2 Auszeichnung*en erhalten

5/5

5 Bewertungen

Dienstleistungen

14 Dienstleistungen angeboten von Operad

Beschreibung
RESEARCH & STRATEGY
• Thorough market research based on The client’s market, products, services and expertise
o Competitor analysis (direct and indirect)
o Relevant search result features & search platforms
o Trends & seasonality analysis around The client’s core terms
o Using Google Search Ads PPC data (if available)
o Analyzing audience pain points vs The client’s USPs
o Benchmarking visibility in search results for branded search terms

• Thorough KW & topic research – decided together based on strategy and marketing needs
o Demand volume around each selected topic
o Identifying and segmenting user needs
o Mapping all common questions around each topic cluster
o Analyzing user intent types
o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads
• Defining an impactful organic strategy based on the research
o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.)
o Defining visibility targeting - features and platforms

• Deciding on a number of topics and sub-topics (cluster content)

• Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters.

TOPIC CLUSTERS
• Existing content audit
o Mapping all existing content - what do we already have
o Where is it located on the website – structure, hierarchy
o How well it performs – rankings, traffic, contribution to conversions
o Which user intent it addresses
o What are we missing to complete the selected cluster
o Technical - cannibalization, duplications , crawling & indexing

• Creating detailed user intent-based content briefs (according to the agreed content plan)
o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side)
o Elaborated explanations for each topic and sub-topic
o Merging existing content and redirecting old content
o Removing redundant content
o Guiding the writers based on the findings
o Defining an internal and external linking strategy
o On-page optimization
o Rich content recommendations (visuals, infographics, charts, videos)

• Content QA
o Operad to get the materials from The client’s in-house /external writers
o Reviewing and improvement iterations based on need
o Repeat until ready to go live
o QA for live version (crawling, indexing, on-page optimization)

• Reporting
o Data studio dashboard, divided by topic
o KW monitoring injected to GDS

• Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc.
o Social media recommendations
o Forums (Reddit, Quora)
o Company newsletter
o Anywhere The client’s target audience is located and we have access to
• Iterations & Improvements
o What didn’t work - why
o What did work - how can we leverage it
o Improve our footprint on rich results
o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement
o QA, performance tracking, rinse and repeat
TECHNICAL HEALTH & INFRASTRUCTURE:
• Serving & rendering tests and recommendations
• Crawling & indexing management:
o Robots.txt
o URL parameters management
o Duplication management
o Pagination management
o Sitemaps
• Recovering external links to non-existent or error pages
• Improving site speed & Core Web Vitals
• Mobile compatibility testing & recommendations

INFORMATION ARCHITECTURE & WEBSITE HIERARCHY
• Categorization, based on research findings & Strategy:
o Category refinement
o New category opportunities
• Develop the information architecture for the site:
o Navigation menus
o Sub-categorization
o Internal linking strategy
• Page structure for each page type (Category, service, content etc.)
• Manage content topic-sub-topic relationships
• Manage category-service relationship
• Manage hierarchy signals (breadcrumbs etc.) accordingly

ON-PAGE & SERP VISIBILITY:
• META data optimization based on research
• Recommendations for image & video optimization (Google Images, YouTube)
• Headings and content guidelines
• Service page optimization for featured snippets in SERP
• Structured data implementation for better visibility in SERP
• Optimizing brand visibility in SERP

MONITORING:
• META data updates to maximize CTR according to performance
• New sections / pages opportunity monitoring
• Server responses monitoring
• Overall technical health monitoring and management

MONTHLY REPORTING:
• Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues
• Performance measurement based on predefined KPIs, decided along with The client
Skills in SEO (19)
Mobile SEOseovideo seogoogle seotech seolocal seoseo auditmobile seoonline seoon page seo+9
Referenzen in SEO (12)
Kunden in SEO (12)
TaboolaMarketing & Werbung | international
WixMarketing & Werbung | international
Western DigitalHardwaretechnologie & Equipment | international
MaytronicsEinzelhandel | international
Erfahren Sie mehr über SEO
Beschreibung
The service includes
• Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.)
• Campaigns' concept & setup on the following platforms:
o Google Ads
o Facebook ads (including Instagram)
o Native ad platforms (Taboola, OutBrain)
o Any Other paid platform needed and agreed upon with the client
• Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc.
• Reporting:
o Daily automatic performance Dashboard
o Monthly Report with activity summary and action items for following activity.
Skills in Onlinewerbung (10)
online seodigital onlineonline adonline contentonline retailonline presenceonline videoFacebook AdsPublicidad instagramPublicidad nativa
Referenzen in Onlinewerbung (11)
Bewertung in Onlinewerbung (1)
Ido Bracha
Kunden in Onlinewerbung (11)
Yves RocherE-Commerce | national
TaboolaMarketing & Werbung | international
Royal CaribianReise & Freizeit | international
MaytronicsEinzelhandel | international
Erfahren Sie mehr über Onlinewerbung
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Content-Strategie (4)
online contentcontent advertisingmedia contentweb content
Referenzen in Content-Strategie (12)
Kunden in Content-Strategie (12)
TaboolaMarketing & Werbung | international
WixMarketing & Werbung | international
Yves RocherE-Commerce | national
MaclocksHardwaretechnologie & Equipment | international
Erfahren Sie mehr über Content-Strategie
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Datenberatung (5)
data drivendatadata analysisData Miningdata mining
Referenzen in Datenberatung (13)
Kunden in Datenberatung (13)
Yves RocherE-Commerce | national
WixMarketing & Werbung | international
Western DigitalHardwaretechnologie & Equipment | international
Royal CaribianReise & Freizeit | international
Erfahren Sie mehr über Datenberatung
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in E-Commerce (5)
ecommerce marketingb2b ecommerceecommerce seoeconomy scaleecommerce
Referenzen in E-Commerce (10)
Kunden in E-Commerce (10)
Yves RocherE-Commerce | national
MaclocksHardwaretechnologie & Equipment | international
DavidShieldVersicherung | international
Yad2Industriegüter & Service | national
Erfahren Sie mehr über E-Commerce
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Referenzen in Webanalytik/Big Data (5)
Kunden in Webanalytik/Big Data (5)
TaboolaMarketing & Werbung | international
MaytronicsEinzelhandel | international
KeterEinzelhandel | international
DavidShieldVersicherung | international
Erfahren Sie mehr über Webanalytik/Big Data
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Digitale Strategie (3)
Data Driven MarketingOnline MarketingConversion Rate Optimization
Referenzen in Digitale Strategie (6)
Kunden in Digitale Strategie (6)
TaboolaMarketing & Werbung | international
Yves RocherE-Commerce | national
Royal CaribianReise & Freizeit | international
MaytronicsEinzelhandel | international
Erfahren Sie mehr über Digitale Strategie
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Werbung (1)
Search Marketing
Referenzen in Werbung (2)
Kunden in Werbung (2)
MaytronicsEinzelhandel | international
KeterEinzelhandel | international
Erfahren Sie mehr über Werbung
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Referenzen in Mediaplanung (2)
Kunden in Mediaplanung (2)
MaytronicsEinzelhandel | international
KeterEinzelhandel | international
Erfahren Sie mehr über Mediaplanung
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Webanwendung (1)
Web Content
Erfahren Sie mehr über Webanwendung

Team

25 Mitglieder in Operad's Team

GeschichteWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide. We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy. We see ourselves as partners, not just service providers. We make sure we understand yo

Auszeichnungen

Operad wurde 2 Mal ausgezeichnet

Facebook Partner2017-1-1

Google Partner2012-12-31

Bewertungen

5 Bewertungen für Operad

5/5

(5 Bewertungen)

Ido BrachaData & Analytics Manager bei Pelephone Communications

5/5

Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.

DienstleistungOnlinewerbung

Nami ZuckerSales & Marketing Manger bei Autoeurope Israel

5/5

Thanks to the efforts of Operad, the company's revenues went up 50% in 2019. Each member of the team from top to bottom is a professional and makes it easier for the car rental brokers to go about their work with the project.

Jeff MckinnonOwner bei Healthcare Internet Marketing Firm

5/5

The company has seen significant gains in terms of conversion rates and campaign results. Operad is highly communicative, and they’ve exceeded the client’s expectations. Their resources are deeply integrated with the firm’s internal processes, working as a true part of the client’s management team.

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Kontakt

Kontaktdetails von Operad

Details

https://www.operad.com/

HeadquarterSoncino St 16, Tel Aviv-Yafo, Israel
London, UK
New York, NY, USA