Superellipse

Mecheln, Belgien

Preisgekrönte belgische Design- und Innovationsagentur für Produkte, Marken, Erlebnisse und Strategie

Superellipse ist eine belgische Design- und Innovationsagentur mit Studios in Mechelen und Antwerpen. Die Agentur entstand aus der Fusion zweier etablierter belgischer Designstudios: Achilles Design und Studio Dott. Wir helfen Unternehmen, Regierungen und Organisationen, komplexe Herausforderungen durch eine einzigartige Kombination aus Strategie, Design und Ingenieurwesen zu meistern. Unsere Teams arbeiten in drei Bereichen: Strategy Hub, Product Lab und Experience Studio. Diese Struktur ermöglicht es uns, fließend zwischen strategischen Fragen und praktischer Umsetzung zu wechseln, von Innovationsstrategie und Service Design bis hin zu Produktentwicklung, Marken- und Innenarchitektur sowie digitalen Erlebnissen. Was uns auszeichnet, ist die Mischung der Disziplinen unter einem Dach. Marken-, Industrie- und UX-Designer, Ingenieure, Raumdesigner und Spezialisten für Mixed Reality arbeiten gemeinsam an denselben Projekten. Diese interdisziplinäre Zusammenarbeit liefert durchweg Lösungen, die integrierter, durchdachter und besser für die reale Welt gerüstet sind. Wir arbeiten branchenübergreifend: Gesundheitswesen, Mobilität, Lebensmittel und Einzelhandel, Industrie, öffentliche Dienstleistungen, Unterhaltung und mehr.

49 Personen im Team

Spricht Niederländisch, Englisch, Französisch

11 Projekte in ihrem Portfolio

Arbeitet remote auf der ganzen Welt

Sortlist Mitglied seit 2026

Gegründet 1994

28 Auszeichnung*en erhalten

5/5

3 Bewertungen

Dienstleistungen

9 Dienstleistungen angeboten von Superellipse

Beschreibung
Designing a product is one thing. Making sure it can actually be manufactured, certified, and sold is another. We do both. We start where it matters: with the people who will use the product. User research, observations, and testing are built into our process from the beginning, not added at the end. That understanding shapes every design decision we make. Our product designers and engineers then work together from day one. Form, function, and feasibility are considered at the same time, not in sequence. It saves time, reduces costly late-stage changes, and results in products that are both well-designed and ready to produce. We have an in-house prototyping lab, which means we can build and test physical concepts quickly, without waiting on external partners. For medical devices and health-related products, we work according to ISO 13485 standards. We work across sectors: mobility, medtech, consumer products, industrial equipment, and more.
Skills in Produkt Management (13)
Industrielles DesignProduktdesignProdukt EinführungProdukt BrandingPrototyp DesignWeb PrototypingHardware-DesignPrototyp entwickelnProduktentwicklungElektroingenieurwesen+3
Referenzen in Produkt Management (5)
Bewertungen in Produkt Management (3)
Lionel Geernaert
Lore Van Soom
Jan Adriaens
Kunden in Produkt Management (4)
ArealUnterhaltungselektronik | international
Colruyt GroupEinzelhandel | national
Revor GroupHaushaltsprodukte | international
KambukkaHaushaltsprodukte | international
Erfahren Sie mehr über Produkt Management
Beschreibung
Good UX design is not just about screens. It's about how people interact with a product, whether that's an app, a machine interface, or a physical device with buttons. We bring together our digital design team and industrial designers to tackle that full picture. That combination matters most when the experience crosses boundaries: a medical device with a touchscreen, a connected product with a companion app, or an industrial machine that needs to be operated by people who are not engineers. By designing the physical and digital interaction together from the start, we avoid the friction that comes from treating them as separate problems. The result is interfaces that feel intuitive, regardless of the context they live in.
Skills in Ergonomie (UX/UI) (19)
Design ThinkingUX OptimierungMobile App UI DesignErgonomie (UX/UI)Dashboard-DesignErgonomie UX UIHardware-DesignInteraktionsdesignUser Interface DesignUI UX+9
Referenzen in Ergonomie (UX/UI) (3)
Kunden in Ergonomie (UX/UI) (2)
Colruyt GroupEinzelhandel | national
Sport VlaanderenSport | national
Erfahren Sie mehr über Ergonomie (UX/UI)
Beschreibung
Packaging is the first physical moment between your product and your customer. We design packaging that works on both levels: it looks right on the shelf, and it holds up in the real world. What makes our approach different is the combination of brand designers and industrial designers working together from the start. That means the visual identity and the structural design reinforce each other, instead of being bolted together at the end. We also help companies rethink their packaging for sustainability. Whether you're switching materials, reducing waste, or working toward new regulations, we translate those constraints into packaging that still feels considered and on-brand.
Skills in Verpackungsdesign (12)
Verpackung EntwicklungBranding PositionierungGrafik VerpackungPharmazeutische VerpackungLebensmittelverpackungNicht-LebensmittelverpackungKreative VerpackungIndividuelle VerpackungProduktverpackungGetränkeverpackung+2
Referenzen in Verpackungsdesign (3)
Kunden in Verpackungsdesign (3)
LathouwersLebensmittel | international
Lez EnviesLebensmittel | national
VadigranHaustiere | international
Erfahren Sie mehr über Verpackungsdesign
Beschreibung
The Superellipse brand design team consists of 8 senior designers with deep experience in strategic design. We help companies and organizations create or sharpen their identity: from positioning and brand story to visual design and application across all touchpoints. From launching new brands from scratch to solving complex challenges for established market players. The seniority and experience of our team means we're often approached by brands that have been in the market for a while and need design solutions for more intricate challenges: navigating multiple markets, channels, and product lines.
Skills in Markenbildung & Positionierung (30)
Brand DesignBrand IdentityMarkenmanagementMarkenbenennungCorporate IdentityCorporate Identity DesignDigital BrandingRebrandingCorporate BrandingProdukt Branding+20
Referenzen in Markenbildung & Positionierung (3)
Kunden in Markenbildung & Positionierung (3)
Revor GroupHaushaltsprodukte | international
KambukkaHaushaltsprodukte | international
Sport VlaanderenSport | national
Erfahren Sie mehr über Markenbildung & Positionierung
Beschreibung
A space is never just a space. It's where your brand becomes tangible, where services are delivered, and where people form their first impression of your organization. We design interiors that work on both levels: they look and feel right, and they function the way people actually use them. Our spatial designers and service designers work together from the start, which means the layout, the interior design, the branding, and the flow of the experience are developed as one. That combination is especially valuable for environments where the service and the space are inseparable: a hospital reception, a government service desk, a retail floor, a corporate office. We map how people move through a space, where friction occurs, and how the environment can support rather than hinder the experience. Wayfinding and signage are part of that same thinking, not an afterthought. We also make sure the space reflects the brand. Materials, colours, typography, and graphic elements are chosen to create a coherent environment that communicates who you are before anyone says a word.
Skills in Grafikdesign (3)
InnengestaltungEinzelhandelsdesignArbeitsplatzdesign
Referenzen in Grafikdesign (3)
Kunden in Grafikdesign (3)
LathouwersLebensmittel | international
Lez EnviesLebensmittel | national
VadigranHaustiere | international
Erfahren Sie mehr über Grafikdesign
Beschreibung
Mixed reality is no longer a novelty. It's becoming a practical tool for training, product development, sales, and service delivery, across every sector. Our mixed reality team works closely with our digital designers, industrial designers, and service designers. That means MR is never a standalone add-on, but an integrated part of a broader product or experience. Whether it's an AR layer on a physical product, a VR training environment for complex procedures, or a digital twin that mirrors a real-world system in real time. Digital twins in particular are becoming increasingly relevant: for industrial equipment, healthcare environments, retail spaces, and more. We help organizations build and use them, not just as visualization tools, but as living models that support decision-making, maintenance, and innovation.
Skills in 3D (10)
Immersive ExperienceIndustrielles DesignAR-EntwicklungMixed Reality EntwicklungVR Entwicklungerweiterte RealitätVirtual RealityAR-Experience-EntwicklungVR-Entwicklung3D-Virtuelle Besuche
Referenzen in 3D (3)
Kunden in 3D (3)
ArealUnterhaltungselektronik | international
Revor GroupHaushaltsprodukte | international
VadigranHaustiere | international
Erfahren Sie mehr über 3D
Beschreibung
Our process combines strategic thinking with hands-on design. We run co-creation sessions with your team and stakeholders, translate insights into concepts, and build prototypes that you can test before you commit. No long trajectories that end in a slide deck. Just clear steps toward something tangible. We work across sectors, which means we bring in perspectives that stay inside most industry silos. That cross-sector experience consistently surfaces solutions that wouldn't have come from within.
Skills in Innovation (9)
InnovationDesign-Innovationdisruptive InnovationWeltneuheitInnovationsmanagementinternationale InnovationenUnternehmensberatungDesignsystemMarktforschung
Referenzen in Innovation (6)
Kunden in Innovation (4)
ArealUnterhaltungselektronik | international
Colruyt GroupEinzelhandel | national
Revor GroupHaushaltsprodukte | international
KambukkaHaushaltsprodukte | international
Erfahren Sie mehr über Innovation
Beschreibung
We create intuitive and future-ready digital products that are connected to hardware or solve business problems on their own. Think HMI context, on device displays, companion apps, SaaS, digital service platforms, ... From strategic product definition to pixel-perfect UX/UI we've got you covered. We design the full stack of your digital experience: information architecture, UX flows, visual design, and micro-interactions, all working together toward an interface that is intuitive, accessible, and on-brand. Responsive across devices, consistent across touchpoints, and validated with real users through clickable prototypes and usability testing before anything goes to development.
Skills in Digitale Strategie (12)
Digital DesignMobile App DesignMobile App UI DesignDashboard-DesignErgonomie UX UIUser Interface DesignUI UXUser Interface DesignUX-ExpertenUX-Personalisierung+2
Referenzen in Digitale Strategie (4)
Kunden in Digitale Strategie (4)
Colruyt GroupEinzelhandel | national
Soluz.ioBanken & Finanzen | international
KinderopvangzoekerBildung | national
Sport VlaanderenSport | national
Erfahren Sie mehr über Digitale Strategie
Beschreibung
Your new name and tagline, a compelling visual identity, the right tone of voice. From strategy to activation, every aspect of your brand working together. Together we deep dive into your brand personality, work ourselves through the process of naming and find the best suitable tagline. With the right tools we then create a compelling brand story.
Skills in Grafische Identität (5)
NamingBrand IdentityLogo-Grafik-DesignMarkenidentität DesignIdentity Design
Referenzen in Grafische Identität (3)
Kunden in Grafische Identität (3)
LathouwersLebensmittel | international
Lez EnviesLebensmittel | national
VadigranHaustiere | international
Erfahren Sie mehr über Grafische Identität

Team

49 Mitglieder in Superellipse's Team

GeschichteSuperellipse was born from the merger of Achilles Design and Studio Dott. Two established Belgian design studios that joined forces to tackle bigger challenges. With a history of over 30 years, more than 50 design awards and 300 patents, the work speaks for itself.

Auszeichnungen

Superellipse wurde 28 Mal ausgezeichnet

Henry van de Velde Award2026-01-01Environment

Henry van de Velde Award2026-01-01Business innovation

Red Dot Award2025-01-01Garden Appliances and Garden Equipment

Henry van de Velde Award2025-01-01Consumer

Bewertungen

3 Bewertungen für Superellipse

5/5

(3 Bewertungen)

Lore Van SoomFounder bei /

5/5

Ik ben zeer tevreden over de samenwerking die heel open, helder en gemoedelijk verloopt.

DienstleistungProdukt Management

SektorSpielzeug

Team1 - 10

Jan AdriaensOwner bei Schuilenburg NV

5/5

Very good partner with a structured approach to realize all crazy ideas.

DienstleistungProdukt Management

SektorGetränke

Team1 - 10

Lionel GeernaertProduct Manager Radiation Oncology bei Orfit Industries

5/5

Dedicated, professional and experienced team. Quick to get insight in the situation and be able to understand the matter at hand, and think about solutions. I like the Miro shared board to follow up on progress. A very positive experience.

DienstleistungProdukt Management

SektorKrankenhäuser & Gesundheitswesen

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Kontakt

Kontaktdetails von Superellipse

Details

HeadquarterSuperellipse - Innovation Agency, Borchtstraat, Mechelen, Belgium
Superellipse - Innovation Agency, Boomgaardstraat, Antwerp, Belgium
Lab of Tomorrow, Hoek, Boom, Belgium
Thor Park Hoofdgebouw, Thor Park, Genk, Belgium