CRU GmbH ist eine Markenberatung aus Berlin.
Wir kreieren bedeutungsvolle Brands, die sich durch Raffinesse auszeichnen und
mit dem Publikum resonieren.

Unseren Kunden versprechen wir 3 Dinge:




(1) In allem, was wir tun, verfolgen wir das Außergewöhnliche – vom Planning
über die Story bis zu Design und Experience.
(2) Jede Arbeit, die wir abliefern, wird von unserem Senior Circle erstellt –
und nicht von Praktikanten oder beliebigen Freelancern.
(3) In jedem Projekt wollen wir unsere Kunden zu Komplizen machen, um gemeinsam
etwas Besonderes zu erschaffen.




 




 




_____english below_____




CRU GmbH is a Brand Consultancy founded in Berlin. We create meaningful brands
that stand out through their sophistication and deeply resonate with people.




And we have 3 promises for you:



 1. In everything we do we are striving for the extraordinary – from planning
    via story to design and experience.
 2. Every work that we deliver is truly made by CRU – not some intern or random
    freelancer – and signed off by our leadership.
 3. We want to turn clients into accomplices in our shared quest to create
    something worthwhile

Deutsch

Englisch

CRU GmbH — Brand Consultancy

They are very supportive on every stage of collaboration. We like their creative ideas and innovative approach. 

CRU designed our brand identity. From the logo design to all visual elements used across channels and media. 

I loved seeing my brand come to life and the fact that we inspired each other nicely. 

CRU was tasked to come up with my visual brand identity as well as the website design.

Master Distiller

Feeling concepts and ideas and developing them further.

to create a new label for authentic aloha shirts.

founder

We wanted someone that challenged us and would pull information from us, not the other way around. CRU Brand Consultancy was two steps ahead of us, and they challenged us with radical ideas. That helped us bring the whole project across.

What I liked about them was that they were also entrepreneurial in their thinking. They weren’t simply designers and content creators; they understood where we wanted to go with the company and our most important tasks with the rebranding. We didn’t even have to tell them; it came from them. They fully understood us from the first minute. It was a perfect fit, and that’s why we decided to go with them.
[...]
We have processes for speaking to potential buyers of the company, and the proposed values we get in terms sheets went up drastically after the rebranding. The rebranding has made the company much more valuable.

VP Brand Strategy & Marketing

Eine Marke ist so viel mehr als ein Logo. Es ist Deine Identität. Es reflektiert
die Unternehmensstory, die Kultur und eure Perspektive auf die Welt. Wenn wir
eine Marke entwickeln oder einen Markenlook designen, dann arbeiten wir immer
eng mit dem Team zusammen, um zu verstehen, wer die Marke ist, wie sie spricht
und vorallem, was sie erreichen soll.

Best projects: G2K.ai, merantix.com, traderepublic.com


___english below___
A brand is much more than a logo. It's your identity. It's reflecting your
story, your culture
and your view on the world. To craft your brand, we need to understand you and
think like you.

We understand your business and market, distill your story and then transform it
into a consistent
visual identity — for sure in extraordinary craft quality — from planning,
design and development.

Markenbildung & Positionierung

Manchmal brauchst du keine Brand-Revolution, sondern kurzfristigen Support mit
den Materialien wie Flyer, Präsentationen oder Geschäftsausstattung, um nach und
nach deine Marke weiterzuentwickeln. Melde dich gerne!

Sometimes you just don't want to have a brand revolution and re-create
everything. Sometimes you need steady support with your brand assets like flyer,
presentation or other layouts and improve your brand step by step. Let's talk.

Grafikdesign

Wenn wir über Websiten sprechen, sprechen wir über mehr als öde Templates, die
alle gleich aussehen: Wir sprechen über digitale Experiences. Wir lieben es
spanennde Erlebnisse mit hoher Performance zu entwickeln — immer State of the
Art!

___english below__

When we talk about developing websites, we talk about a craft that brings the
visual brand and the story together,
while creating joy of use for your visitors. We love to developed exciting
websites with high performance — using the latest tech stack!

Webseitengestaltung

Für unsere Kunden (u.a.: myTier, kruut, Ein guter Plan), designen und entwickeln
wir hoch performante Shops, welche die Marke reflektieren und die richtigen
Kunden konvertieren.

__english below___
For our clients, we design and develop high-performance shops, which reflect
their brands and help to convert the right customers.
With ongoing conversion and shop optimization, we were able to increase the
conversion rate of our clients' shops drastically.

CRU GmbH — Brand Consultancy Berlin, Deutschland