Künstliche Intelligenz

Audio Produktion

Blockchain Entwicklung

Markenbildung & Positionierung

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Community Management

Content-Strategie

Textgestaltung

Unternehmenskommunikation

Cybersecurity

Datenberatung

Digitale Strategie

E-Commerce

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Ergonomie (UX/UI)

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Social Media

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Webanalytik/Big Data

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Webseitengestaltung

Germany

Popculture reflects what people like,​ it shapes how and what they talk about.​ 1 Popculture is a connecting umbrella under which people from all milieus and backgrounds can be reached. 2 Popculture is important to people and emotionally charged. 3 Popculture is always new, super-present and affects everyone. DOKYO taps into popculture to create access to people:​ it is the starting point for strategic brand building and communication, campaigns, experiences.

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Dokyo

DIGITAL MARKETING CAMPAIGN: AXE

WHAT'S THAT SMELL?!How do we create a smell of Leather and cookies? From this question, we develop our Digital and TV Content Marketing campaign for the new AXE fragrance. We deliver the answer in an unusual 20-second clip. The premise? If this strange concoction smells good, our protagonist will walk naked on the motorway.The message: By connecting two completely different worlds and overcoming one's own boundaries, great things can happen. Even if you can't believe it at first!We encourage our young, male target group to try things out and emphasize their individuality with AXE Collision. Since we as a creative agency always think cross-channel, we also start online - with extremely popular Youtubers in a multi-channel series, before moving the magic to TV, where millions of TV viewers get to see a naked guy on the motorway.

Dokyo

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