Open Strategy Partners GmbH

Marketing and Content Strategy in B2B Tech: Our strategy work is based on structured, result-oriented processes, methodologies, and analytical frameworks with repeatable outcomes. Our insightful workshops and strategic work lead to aha moments, deeper understanding, enablement and traction. We start with a deep technical analysis of your product or service, called a value map. From that foundation, we work with you to develop your brand- and product positioning, competitive analysis, target audience and personas, topic authority and keyword strategy, blogging strategy, and social media strategy -- depending on your needs.

Marketing and Content Strategy in B2B Tech: Our strategy work is based on structured, result-oriented processes, methodologies, and analytical frameworks with repeatable outcomes. Our insightful workshops and strategic work lead to aha moments, deeper understanding, enablement and traction. We start with a deep technical analysis of your product or service, called a value map. From that foundation, we work with you to develop your brand- and product positioning, competitive analysis, target audience and personas, topic authority and keyword strategy, blogging strategy, and social media strategy -- depending on your needs.

B2B Content Writing and Copywriting: Our content writing and production services are based on your strategic foundation. We use structured, modular, repeatable writing, editing, and review processes carried out by expert technologist communicators. We deliver high-quality, consistent, relevant, impactful content assets in your voice: technically accurate, compelling, easy to consume, and SEO-ready.

Branding & Positioning in B2B Tech: The OSP value map methodology provides a foundation of technical truth, which is crucial for building a compelling product positioning strategy and value proposition. The value map methodology creates a strong value proposition by connecting features to the challenges it resolves and the resulting benefits. Positioning is then derived from this, free of hyperbole and based on technical truth, creating a strong, compelling, and accurate positioning.

Search Engine Optimization (SEO) Services: We start by conducting a thorough SEO Audit, analyzing your brand positioning, and creating an OSP value map (a deep technical analysis of your product's features, challenges, and benefits). Based on that work, we design a topic cluster model, keyword strategy, and content plan for you. From there, we create SEO-ready, keyword-optimized, compelling content that helps establish your brand as an authority in your field.

Social Media Strategy and Weekly Social Message Posting: Our social media strategy involves deep audience research, goal-setting, brand voice and tone, and topic strategy. We then set up our tooling to capture the latest news and content from your audience's favorite watering holes. We use all of this to develop a weekly set of relevant and compelling social messages in your brand's voice and tone.