Prodata Datenbanken und Informationssysteme GmbH
Loyalitäts-, Anreiz- und Kundenbindungs programme – von der Strategie bis zum Betrieb.
PRODATA entwickelt und betreibt Loyalty-, Incentive- und Customer-Engagement-Programme für B2B, B2C und B2E. Als Full-Service-Agentur und Softwareentwickler kombinieren wir Strategie, individuelle Softwareentwicklung, Integration und projektspezifische Programmsteuerung. Seit 1991 hat PRODATA mehr als 500 Projekte mit Rollouts in über 30 Ländern und einem Team von 55 Mitarbeitern realisiert. Unser Fokus liegt auf Kundenbindung, Händler- und Channel-Loyalty, Sales Incentives und Mitarbeiteranreizen. PRODATA ist nach ISO 27001 zertifiziert und hostet in Deutschland auf TISAX-konformer Azure-Infrastruktur. Datenschutzrollen, technische und organisatorische Maßnahmen sowie der genaue Leistungsumfang werden für jedes Projekt dokumentiert. 55 Personen im Team
Spricht Deutsch, Englisch
16 Projekte in ihrem PortfolioArbeitet remote auf der ganzen Welt
Sortlist Mitglied seit 2024
Gegründet 1991
1 Auszeichnung verliehen4.83/5
Dienstleistungen
8 Dienstleistungen angeboten von Prodata Datenbanken und Informationssysteme GmbH
Beschreibung PRODATA connects e-commerce touchpoints with loyalty programmes: customer accounts, points and status logic, rewards, vouchers, campaigns and participant communication. Depending on the project, APIs and individual interfaces connect loyalty processes with commerce, CRM, ERP, POS and service environments. The focus is an end-to-end loyalty experience across online shop, customer portal, app, wallet and service touchpoints. Specific platforms, data flows and operating responsibilities are defined and evidenced for each project.Skills in E-Commerce (5) Loyalty ManagementE-Commerce-EntwicklungB2B E-CommerceE-Commerce-LösungenE-Commerce-MarketingReferenz in E-Commerce (1) Bewertung in E-Commerce (1) Ralf HartmannKunde in E-Commerce (1) Mercedes BenzAutomobil | international
Erfahren Sie mehr über E-CommerceBeschreibung PRODATA plans and implements customer, dealer, channel and employee engagement programmes. Marketing support can include programme positioning, target-group and journey design, campaign concepts, incentive and reward mechanics, participant communication and project-specific operations. Content, channels, measurement and responsibilities are agreed for each programme; no general performance outcome is promised.Skills in Marketing (13) Loyalty ManagementB2B MarketingDirekt MarketingInternational MarketingMarketing-AutomatisierungStrategisches MarketingCross-Platform MarketingLuxus MarketingMarketing BeratungOperationelles Marketing+3Referenzen in Marketing (5) Kunden in Marketing (4) TotoAnderesBASF SEIndustriegüter & Servicebilliger.deInternetAlnatura Produktions- und Handels GmbHEinzelhandel
Erfahren Sie mehr über MarketingBeschreibung PRODATA develops and operates individual loyalty and incentive software with ProLoyalty as its modular platform foundation. The implementation covers loyalty rules, participant accounts, rewards, reporting and API- and event-based integration with CRM, ERP, e-commerce, POS and customer-service systems. PRODATA combines solution design, integration, testing, launch and ongoing operations in one team.Skills in Software Entwicklung (8) Loyalty ManagementSoftware ArchitectureSalesforce IntegrationSalesforce-ImplementierungSQL-Programmierung.NET DevelopmentC# (C-Sharp) EntwicklungMicrosoft AzureReferenzen in Software Entwicklung (3) Bewertung in Software Entwicklung (1) Benjamin SchwebsKunden in Software Entwicklung (3) BASF SEIndustriegüter & ServiceKabel Deutschland GmbHTelekommunikationMercedes BenzAutomobil | international
Erfahren Sie mehr über Software EntwicklungBeschreibung PRODATA designs and develops web applications and portals for loyalty and incentive programmes. Depending on the project, this can include registration and account areas, points and rewards views, campaign journeys, service functions, administration interfaces and integration with CRM, ERP, e-commerce, POS and customer-service environments. Architecture, interfaces, security controls, hosting and operations are defined for the specific implementation.Skills in Webanwendung (2) Loyalty ManagementWebanwendungReferenzen in Webanwendung (2) Kunden in Webanwendung (2) Baumit GmbHIndustriegüter & ServiceMercedes BenzAutomobil | international
Erfahren Sie mehr über WebanwendungBeschreibung PRODATA uses loyalty and incentive programme design to support measurable retention, activation and engagement objectives. The work starts with a documented KPI model and can combine audience logic, campaign and reward mechanics, test design, reporting and iterative optimisation. Any result depends on the programme, data basis, offer and measurement method; individual project outcomes are not presented as general guarantees.Skills in Growth Marketing (5) B2B LeadgenerierungKundenakquiseLead AcquisitionLead-NurturingLead-Qualifizierung
Erfahren Sie mehr über Growth MarketingBeschreibung PRODATA develops white-label loyalty apps and loyalty modules for existing customer apps. Typical capabilities include registration, digital customer accounts, points balances, coupons, rewards, gamification, push messages, surveys and personalised content. App functions are connected to the loyalty programme and the relevant CRM, commerce and service processes.Skills in Mobile App (6) Mobile App DesignMobiler HandeliOS-appMobile App VeröffentlichungMobile PrototypingHybrid-Mobile-AppReferenz in Mobile App (1) Kunde in Mobile App (1) Mercedes BenzAutomobil | international
Erfahren Sie mehr über Mobile AppBeschreibung PRODATA designs loyalty, incentive and customer engagement programmes for B2B, B2C and B2E. The work can cover programme strategy, KPI and business-rule design, participant journeys, campaign planning, system integration and project-specific operations. Since 1991, PRODATA has delivered more than 500 projects, with rollouts in more than 30 countries and a team of 55. PRODATA is ISO 27001 certified and hosts in Germany on TISAX-compliant Azure infrastructure. Data-protection roles, technical and organisational measures and the exact service scope are defined for each project.Skills in Digitale Strategie (9) Digitale InnovationLoyalty ManagementGamification StrategieDigitale BeratungDigitale TransitionDigital AnalyticsDigitale Marketing StrategieDigitales MarketingWeb-MarketingReferenzen in Digitale Strategie (10) Kunden in Digitale Strategie (4) BASF SEIndustriegüter & ServiceAir Berlin (historical case)Luft- & RaumfahrtDERPART (historical case)Reise & FreizeitRMV GmbHTransport
Erfahren Sie mehr über Digitale StrategieBeschreibung PRODATA plans and operates participant communication for loyalty and incentive programmes. Depending on the project, this can include lifecycle and event-based emails, campaign content, audience selection, consent and suppression logic, templates, testing, delivery coordination and reporting. Legal roles, consent requirements, data flows and the exact operating scope are documented per programme.Skills in E-Mail-Marketing (1) Loyalty Management
Erfahren Sie mehr über E-Mail-Marketing
Team
55 Mitglieder in Prodata Datenbanken und Informationssysteme GmbH's Team
GeschichtePRODATA has built loyalty that runs since 1991. Our 55-person team combines strategy, ProLoyalty software, integration, programme operations and fulfilment. More than 500 projects across 30+ countries give clients one accountable partner from concept through continuous improvement.
Auszeichnungen
Prodata Datenbanken und Informationssysteme GmbH wurde 1 Mal ausgezeichnet
DDV Quality and Performance Seal 2026/20272026-03-01Data Processing · GDPR Quality Standards
Bewertungen
3 Bewertungen für Prodata Datenbanken und Informationssysteme GmbH
4.83/5
(3 Bewertungen)
MB
Michael Böttgermanaging director bei raumobil GmbH
SektorInternet
Team11 - 50
Was war das Ziel Ihrer Zusammenarbeit?Across multiple joint B2B initiatives, we experienced PRODATA as a structured, dependable partner that enabled us to design and deliver effective, high-performing loyalty programs for our clients.
Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?What stood out most was PRODATA’s ability to master the operational complexity behind a functioning B2B loyalty program: transparent rules, cleanly defined processes, reliable execution, and stable operations. This foundation allowed us to build communication and activation strategies with strong predictability — and manage loyalty programs sustainably over the long run, rather than running isolated, short-term campaigns.
Michael Böttger empfiehlt diese Agentur
BS
Benjamin SchwebsDigital Designer | Project Manager bei bunte büffel GmbH
DienstleistungSoftware Entwicklung
SektorMarketing & Werbung
Team1 - 10
Was war das Ziel Ihrer Zusammenarbeit?In several joint B2B projects, we have been able to work with PRODATA in a structured and reliable manner and implement successful loyalty programs for our customers.
Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?In our projects, PRODATA primarily solved the complexity of making a B2B program truly operable: clear rules, clean processes, reliable implementation, and stability in operation. This enabled us to set up communication and activation in a predictable manner and manage loyalty programs over the long term, instead of just running individual campaigns.
Benjamin Schwebs empfiehlt diese Agentur
RH
Ralf HartmannProjektmanager Loyalty bei Brötje Heizungen
DienstleistungE-Commerce
SektorIndustriegüter & Service
Team1001 - 5000
Vielen Dank, PRODATA. Ich bin begeistert über die schnelle und professionelle Umsetzung unseres Kundenbindungssystems. Ralf Hartmann – Projektmanager Loyalty, August Brötje GmbH
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Kontakt
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Details
- HeadquarterKriegsstraße, 76135 Karlsruhe, Deutschland