BRANDLEAGUE – The Branding Company München, Deutschland

Corporate Branding is a process. We know the theories and master the practical tools and techniques. Based on our experience we have created a model to manage this process in an effective, efficient, and clear way: the Brandleague Corporate Branding Matrix. This way you know at every stage of the process exactly how your brand is designed, positioned, and managed. We provide you with professional, effective, and efficient consulting and communication services. We analyze, advise, create, develop, coordinate, and evaluate – reliably, systematically, and economically. We believe in trust, quality, and continuity. We produce strategically fine-tuned communication tools that perfectly suit your Corporate Brand. Our Corporate Branding services: • Situation analysis: market, clients, company, competitors, etc. • Brand design, including definition of brand benefit, brand identity, and brand positioning. • Definition of brand elements: name, slogan, corporate language • Logo and corporate design We create brand names – for both corporate and product brands – that: • engage, inspire, and connect; • evoke the desired images, highlight the core messages, and trigger stories; • are beautiful, original, distinctive, easy to remember, and can be registered; • facilitate market entry and brand management. Our names are: • linguistically and culturally suitable • distinctive – also on the Internet

Corporate Communications The brand strategy defines the company's communication strategy and is the precondition for effective Corporate Communications. It must be credible and consistent. With Corporate Communications we implement the positioning plan and manage the brand. Corporate Communications targets both internal (employees and managers) and external (customers, business partners, shareholders, etc.) audiences. All internal and external communication tools must be coordinated in order to project a consistent corporate image onto the target audiences. Our brand positioning and brand management services – Corporate Communications activities: • Communication plan • Corporate publishing: Concept development and copy for all company publications • Press relations • Workshops: Design and moderation • Event planning • Evaluation of all activities