MSL South Africa

Kapstadt, Südafrika

MSL South Africa is part of a global PR-led, creative communications group with diverse skills and perspectives. With an extensive reach in South Africa, as well as key African territories, we create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact.

50 Personen im Team

Spricht Englisch

8 Projekte in ihrem Portfolio

Arbeitet remote auf der ganzen Welt

Sortlist Mitglied seit 2019

Gegründet 2008

4 Auszeichnung*en erhalten

Noch keine BewertungSchreiben Sie die erste Bewertung

Dienstleistungen

7 Dienstleistungen angeboten von MSL South Africa

Beschreibung
MSL is a full service PR and Communications consultancy - our four service pillars include:

1. PR & Communications Strategy:
(Driven by Insights + Analytics)

2. Influencer Relations:
(Powered by MSL Fluency)
A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

This includes:
- Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
- A.I. Technology demonstrates audience understanding and types of content that will deliver action
- In Depth Audience Data at various tiers that showcases interests and criteria
- Efficiency: Understanding the right combination of influencers to deliver the optimal reach
- Real-time reporting with client access 24/7
- Fraud detection

3. Media Relations & Multimedia Content:
(incl. media releases and our bespoke MSL ePR tool - delivering editorial content in the form of traditional press, video, podcast and infographic formats)

4. Reputation Management:

(a) Risk Audits
(b) MSL Playbook:
- Reviewing existing policies on reputation management
- Updating profiles of crisis management team include spokespersons
- Defining roles and responsibilities
- Prioritisation of key stakeholders
- Business continuity and emergency plans
- Checklists, including protocols and action points
- Templates for all relevant communications materials
- Holding statements
- Monitoring assets – holding company and brands
- Physical assets (Dedicated phone lines, Dark site etc.)

(c) MSL SITUATION ROOM
SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)
Skills in Öffentlichkeitsarbeit (PR) (2)
Crisis ManagementMachine Learning
Referenzen in Öffentlichkeitsarbeit (PR) (8)
Kunden in Öffentlichkeitsarbeit (PR) (8)
DHL ExpressLogistik & Supply Chain | international
Radisson REDUnterhaltung & Events | national
Obama FoundationGemeinnützig | international
Old MutualVersicherung | national
Erfahren Sie mehr über Öffentlichkeitsarbeit (PR)
Beschreibung
A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

This includes:
- Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
- A.I. Technology demonstrates audience understanding and types of content that will deliver action
- In Depth Audience Data at various tiers that showcases interests and criteria
- Efficiency: Understanding the right combination of influencers to deliver the optimal reach
- Real-time reporting with client access 24/7
- Fraud detection
Referenzen in Digitale Strategie (2)
Kunden in Digitale Strategie (2)
Radisson REDUnterhaltung & Events | national
Business PartnersBanken & Finanzen | national
Erfahren Sie mehr über Digitale Strategie
Beschreibung
MSL offers a full suite of Reputation Management services, including, among others:

- RISK AUDIT: MSL identifies relevant stakeholder groups, their concerns, lines of communication and responsibilities
- MSL PLAYBOOK: Components include:
Reviewing policies on reputation management
Updating profiles of crisis management team include spokespersons
Prioritisation of key stakeholders
Business continuity and emergency plans
Checklists, including protocols and action points
Templates for all relevant communications materials
Holding statements
Physical assets (Dedicated phone lines, Dark site etc.)
- MSL SITUATION ROOM: SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)
Referenz in Markenbildung & Positionierung (1)
Kunde in Markenbildung & Positionierung (1)
Old MutualVersicherung | national
Erfahren Sie mehr über Markenbildung & Positionierung
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Event (1)
Creative Communication
Erfahren Sie mehr über Event
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Erfahren Sie mehr über Social Media
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Erfahren Sie mehr über Influencer Marketing
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Marketing (2)
Communication créativeGestion de la réputation
Erfahren Sie mehr über Marketing